Armada ETF Advisors, LLC Announces Advisory Board of REIT Industry Veterans

High-profile Advisory Board will help identify early trends, regional strengths and cycles to maximize firm’s core specialty in residential real estate

NEW YORK--()--Armada ETF Advisors, LLC announces the formation of a high-profile, sector-specific Advisory Board with extensive experience across the residential housing market, publicly-traded residential REITs and ETFs.

Advisory Board members include:

  • Richard Adler: Founder and former Senior Advisor at EII Capital Management, Inc.
  • John W. Guinee III: Former managing Director and member of the REIT equity research team of Stifel, Nicolaus & Co., Inc.
  • Christopher H. Volk: Founder, former President and Chief Executive Officer of STORE Capital Corporation, the Berkshire Hathaway-backed REIT.

The Advisory Board will provide valuable, timely market and REIT-specific insights to maximize the firm’s core specialty in residential REITs and support the firm’s portfolio management team. The Advisory Board’s insights may also influence the weighting of REITs within Armada’s flagship product, the Home Appreciation U.S. REIT ETF (CBOE: HAUS).

“We’re honored to have the support of a distinguished board of REIT industry veterans,” says David Auerbach, Managing Director of Armada ETF Advisors, LLC. “The Advisory Board consists of some of the REIT sector’s most renowned leaders. Their knowledge and expertise will prove to be invaluable as we enhance the investment opportunities in residential REIT for investors of all sizes.”

Learn more about the Advisory Board:

Richard Adler was a co-founder and former Managing Director of EII Capital Management, an investment advisory firm, for over 38 years managing REIT portfolios beginning in 1986. EII was one of the pioneers of the Modern REIT Era that began with institutional investing into REITs in the early 1990s. After over a decade focusing on domestic REITs, EII diversified into global REITs in the early 2000s with offices in New York, Singapore, Amsterdam, and Munich.

Adler organized and chaired the EII Realty Securities Trust, which offered institutional mutual funds for US, International, and Global REITs. Richard’s background in overall capital markets includes investment management of fixed income securities, general equities, and derivatives in addition to REITs. He is a member of the NAREIT’s Real Estate Investment Advisory Council where he authored a study of REIT volatility. He has been a trustee of World Learning where he has served as Chair of the Investment Committee overseeing their endowment. Prior to founding EII, he was Vice President of International Securities Sales at Goldman Sachs, where he acted as liaison between its research department and foreign investors. Richard earned a Bachelor of Arts in Economics from Yale University in 1968. He received a Master of Business Administration in 1973 from Harvard Business School, where he was a Baker Scholar. He is also a former officer in the United States Navy.

John W. Guinee III is currently a board member of Plymouth Industrial REIT (Ticker: PLYM)1 and an advisory board member of Artemis Real Estate Partners. Formerly, Guinee was a Managing Director and member of the REIT equity research team of Stifel, Nicolaus & Co., Inc. He joined the research team in connection with its acquisition of Legg Mason’s capital markets group in December of 2005. Prior to that, Guinee was Executive Vice President and Chief Investment Officer of Duke Realty, an $8 billion company that was the largest office and industrial REIT in the United States at that time. He was responsible for leading the company’s acquisition and disposition efforts.

From 1997 through 2001, Guinee was an EVP and the Chief Investment Officer of Charles E. Smith Residential Realty. The multifamily REIT was sold to Archstone for $3.6 billion in May 2001. From 1985 through 1997, Guinee was a Managing Director with LaSalle Advisors/Alex. Brown Kleinwort Benson Realty Advisors Corp. prior to a merger. During the 12-year period, he served as the Head of the Investment department, Co-Head of the Asset Management department and led the REIT securities private placement effort. Additional responsibilities at LaSalle Advisors included portfolio management, capital raising and investor relations. From 1982 through 1985, Guinee was a Development Manager with Gerald D. Hines Interests in San Francisco. He has a Master of Business Administration from the University of Virginia Darden School of Business and a Bachelor of Arts in Economics from the University of Virginia.

Christopher H. Volk served as the founding President and Chief Executive Officer of STORE Capital Corporation (NYSE: STOR), which he guided from its May 2011 inception through 2021. For 35 years, he has been engaged in structuring, managing, and financing commercial real estate companies, introducing three successful REITs to the public markets, two of which he co-founded. Collectively, those companies have supplied over $20 billion in financing to a wide array of industries, including the chain restaurants, education, fitness, and many others. Volk is known within the industry for his many innovations, including the largest ever partnership rollup into a public REIT (1994), the first ever net lease corporate investment-grade unsecured debt issuance (1995) and the creation of the first US real estate master trust financing conduit (2005). He was a 2019 regional winner of EY’s Entrepreneur of The Year® award.

Volk is a sought-after media source and an author of numerous articles on real estate finance and financial statement analysis. In 1999, he devised the V-Formula, a simplified equation for evaluating business models that he would later expand on and apply in his business leadership activities. The formula is the centerpiece in a forthcoming book entitled “The Value Equation: A Business Guide to Wealth Creation for Entrepreneurs, Leaders and Investors,” which is scheduled to be released by Wiley Publishing in May 2022.

Volk is a visiting professor to Cornell University, a frequent university lecturer and serves on multiple charity boards. He resides with his wife in Paradise Valley, Arizona and Huntsville, Alabama. He received a Bachelor of Arts from Washington and Lee University in Lexington, Virginia and a Master of Business Administration from Georgia State University.

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Formed by ETF industry pioneers and thought leaders, Tidal ETF Services, LLC sets out to thoughtfully disrupt the way ETFs have historically been developed, launched, marketed, and sold. With a focus on helping ETF issuers, Tidal offers a comprehensive suite of services, proprietary tools, and methodologies designed to bring lasting ideas to market. We are advocates for ETF innovation on a mission to help issuers efficiently and effectively launch their ETFs and optimize their growth potential in a highly competitive space. Learn more at


Investors should consider the investment objectives, risks, charges, and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Fund, please call (800) 693-8288 or visit our website at Read the prospectus or summary prospectus carefully before investing.

Investments involve risk. Principal loss is possible. Unlike mutual funds, ETFs may trade at a premium or discount to their net asset value. Brokerage commissions may apply and would reduce returns. The fund is new and has limited operating history to judge.

Fund Risks: The Fund is classified as a non-diversified investment company. The Fund may invest a greater portion of its assets in the securities of a single issuer or a smaller number of issuers than if it was a diversified fund. To the extent that the Fund invests in other funds, a shareholder will bear two layers of asset-based expenses, which could reduce returns compared to a direct investment in the underlying funds.

Through its investments in REITs, the Fund is subject to the risks of investing in the real estate market, including decreases in property revenues, increases in interest rates, increases in property taxes and operating expenses, legal and regulatory changes, a lack of credit or capital, defaults by borrowers or tenants, environmental problems, and natural disasters. The Fund may invest in derivatives, which are often more volatile than other investments and may magnify the Fund’s gains or losses.

The Fund may invest in debt securities which are subject to the risks of an issuer’s inability to meet its obligations under the security; failure of an issuer or borrower to pay principal and interest when due; and interest rate changes affect the prices of fixed income securities. In addition, an increase in prevailing interest rates typically causes the value of existing fixed income securities to fall and often has a greater impact on longer duration and/or higher quality fixed income securities.

Unlike typical exchange-traded funds, there are no indexes that the Funds attempt to track or replicate. Thus, the ability of the Funds to achieve its objectives will depend on the effectiveness of the portfolio manager. In general, ETFs can be tax efficient. ETFs are subject to capital gains tax and taxation of dividend income. However, ETFs are structured in such a manner that taxes are generally minimized for the holder of the ETF. An ETF manager accommodates investment inflows and outflows by creating or redeeming “creation units,” which are baskets of assets. As a result, the investor usually is not exposed to capital gains on any individual security in the underlying portfolio. However, capital gains tax may be incurred by the investor after the ETF is sold.

Distributed by Foreside Fund Services, LLC.

1 As of April 5, 2022, the Home Appreciation U.S. REIT ETF, does not hold any shares of Plymouth Industry REIT. Holdings are subject to change and risk. Current holdings can be found at


Gregory FCA for Armada ETFs
Caitlyn Foster


Gregory FCA for Armada ETFs
Caitlyn Foster