AUSTIN, Texas--(BUSINESS WIRE)--EIGHT Brewing Company announced that EIGHT Elite Light Lager is now available in retail stores across Texas. EIGHT launched in bars, restaurants, and other on-premise accounts in February and received a Texas-size reception from consumers and retailers alike. Initial demand far exceeded the Company’s projections, as multiple locations sold what was planned for all of 2022 during the month of March alone. After two months of sales in the on-premise only, the wait is over as EIGHT rolls into retail stores across the state. Consumers can find EIGHT in 6-packs and 12-packs of 12oz cans.
Brewed with organic grains and no adjuncts, fillers, or sugars, EIGHT is deliciously refreshing, clocking in at 90 calories and 2.6g carbohydrates per 12oz serving. Initial feedback from EIGHT’s committed community of self-proclaimed “early risers,” confirms that the fresh new offering fills a significant void in this competitive category.
“My co-founders and I have spent the past two months visiting bars and restaurants across the state of Texas. We’ve talked to countless consumers, bartenders, and owners about our beer and it’s been exciting to hear feedback and meet EIGHT’s community. Everywhere we’ve been, the reactions have reaffirmed why we launched EIGHT: to offer folks like ourselves a better beer that doesn’t compromise all the hard work we put in during the week. After two years of recipe development and testing, it’s been incredibly rewarding to see the response,” said Troy Aikman.
Always lauded for being a team player, Aikman worked with some of the best minds in brewing to formulate EIGHT. Tom Shellhammer and Jeff Clawson led R&D efforts at the University of Oregon’s Food Sciences Dept, aided by award-winning brewmaster Phil Leinhart, a beer industry veteran whose resume spans the brewing spectrum, including Anheuser-Busch, Harpoon Brewery, and Brewery Ommegang. Doug Campbell, previously President of Brewery Ommegang and a long-time industry leader, joins Aikman as co-founder alongside Ruchi Desai, a seasoned business and operations leader, and Jake Duneier, an entrepreneur and brand strategist.
Consumers can visit eightbeer.com for an up-to-date list of where EIGHT is available in Texas.
About EIGHT
NO SHORTCUTS. NO EXCUSES. EIGHT Elite Light Lager is a beer brewed for those who never settle. Founded by Troy Aikman, EIGHT is a clean, refreshing lager brewed with organic grains and no added adjuncts, fillers, or preservatives. Because how we do one thing, is how we do everything - whatever you’re after, cheers to the chase.
Proudly based in Austin, TX, with a mission that goes beyond the bar, EIGHT is committed to giving back 1% of all revenue to Texas-based causes that work tirelessly to make healthy living accessible to all.
For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.
