NEW YORK--(BUSINESS WIRE)--Yieldmo, a leading advertising technology company, today announced the addition of Chris Bolte to its global leadership team as SVP Revenue Strategy & Business Development. Bolte will oversee partnership development for the company's suite of products and help drive the business strategy across all revenue lines.
"Digital advertising is on the brink of a seismic shift, and Yieldmo is leading the way and embracing a 'Privacy-First' economy with our cookieless solution," said Mike Yavonditte, Founder & CEO, Yieldmo. “With over twenty years of ad tech experience and proven expertise within contextual advertising, Chris will be invaluable in helping us continue to scale during this period of immense industry change and company growth.”
Bolte joins Yieldmo from Paysa, a company he co-founded that enabled employees to optimize the value of their careers. Prior to that venture, he served as VP of customer acquisition and retention for Walmart Labs, where he was responsible for building and managing Walmart’s demand generation platform. He also spent time at Datapop, a company he co-founded that specialized in performance-based targeted advertising, and Overture Services Inc., where he served as vice president of strategic alliances, prior to the company being acquired by Yahoo! At Yahoo!, Bolte spent more than five years developing performance-based advertising products and ran channel sales, strategy, and operations for the company’s advertising division.
“Yieldmo has some of the best, brightest, and most experienced technology and product minds focused on solving the biggest challenge facing the advertising industry today: delivering high advertising performance while maintaining consumer privacy standards,” said Bolte. “The opportunity to work alongside this team of engineers, data scientists, and product leaders and contribute to the solution was an opportunity I could not refuse. Yieldmo is well-positioned to be the de facto technology platform that powers consumer privacy-friendly advertising for buyers and sellers alike. I’m very excited to help build the engine that drives growth and performance for the next generation.”
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for superior scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.