Brierley Announces Bill Swift as New CEO

FRISCO, Texas--(BUSINESS WIRE)--Brierley, a leading customer loyalty and engagement company, today announced the appointment of Bill Swift as its Chief Executive Officer. He succeeds Kats Murakami who is returning to Brierley’s parent company, Nomura Research Institute (NRI), to assume a new leadership role in the consulting division.

Bill Swift has been leading Brierley’s technology organization since January of 2001 as Chief Technology Officer. When Bill joined Brierley, he was tasked with architecting and building a Loyalty platform that would expand our traditional, consultative customer loyalty offering. As our CTO, Bill has been instrumental in defining and delivering our technology products and services that have strengthened our market position of being an industry leading full-service loyalty provider.

Kats Murakami, said, “Today, more than ever, brands are seeking trusted experts to help them meet customer demand for more personalized shopping experiences and differentiated level of service and recognition. I’m extremely proud of the progress we have made over the past few years realizing Brierley's mission and commitment to our employees and clients. Building on that success, I am confident Bill will propel Brierley to the next level. He brings deep experience and a strong skill set to the job, having 20+ years of experience in Loyalty and Customer Engagement with a proven record of strategic growth and innovation.”

Prior to joining Brierley, Bill held several senior technology roles at Electronic Data Systems (EDS). He holds a BS in Computer Science from the University of Michigan.

In accepting this role, Bill Swift said, “I know the impacts of delivering best-in-class loyalty solutions to brands committed to elevating the customer experience. I've also seen the challenges many brands face to fully integrate global solutions in a flexible way that allows them to achieve their goals. I look forward to leading Brierley as we continue to support the needs of our clients with a single-minded focus on delivering best-in-class customer loyalty.”

“It was a great privilege to have been Brierley’s CEO for nearly five years and to serve Brierley's talented team in supporting our clients and their customers, and I am pleased to hand the baton to a skilled and passionate leader to guide the company into its next chapter,” said Kats Murakami.

About Brierley

Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions.

Experts you can count on.
Technology you can trust.
Success you can measure.

Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit www.brierley.com.