NEW YORK--(BUSINESS WIRE)--Feminine sexual wellness brand, Queen V, is proud to announce its return as part of the Reckitt portfolio of intimate wellness brands. Reckitt, the global consumer goods company specializing in health and hygiene, acquired Queen V in 2021 following its successful launch in the US in 2018. Queen V sits within Reckitt’s Global Health Unit, alongside intimate wellness leaders such as K-Y and Durex.
Queen V was founded in California by Lauren Steinberg as a response to her frustration at finding a feminine wellness solution that was safe, easy to use, affordable, and effective. Through conversation with her gynecologist, Lauren grew to understand the importance of the vaginal pH and microbiome, and how this precious balance was vital in fending off the frequent yeast infections and UTIs she suffered from. After not finding a solution on the market, Lauren set out to create her own. With the launch of Queen V in 2018, Lauren introduced the affordable, effective and pH balanced feminine sexual health solutions she craved.
“We welcome Queen V into the Reckitt family and have been working closely to build on the incredible product line Lauren Steinberg introduced to the market. Reckitt is proud to support innovative and purpose-driven brands, as well as female founders,” says Olga Osminkina-Jones, Global Chief Category Growth Officer – Intimate Wellness, Reckitt. “We see tremendous potential for Queen V to help us change the face of the category, it’s reason for being and impact on women’s approach to feminine intimate wellness.”
Since the acquisition, Reckitt and Queen V have been working together to perfect Queen V products to support and maintain a healthy vaginal microbiome and will continue to be pH balanced and free from harsh chemicals and fragrances. Queen V is returning to shelves with innovative “Micro-V-Iome” friendly products, designed specifically with the vaginal microbiome in mind.
At launch the Queen V portfolio will include seven products to empower women to maintain, enjoy and help their vaginas.
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Maintain Your V:
- pHUN Wipes - V Intimate Wipes
- V Bar - Cleansing Bar
- Queen It Up - V Intimate Wash
- DD Probiotic - Daily Probiotic Supplement
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Enjoy Your V:
- Pop The Bubble - Bubble Bath
- P.S. I Lube You - Water-Based V-Lubricant
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Help Your V:
- UT(M)I - Cranberry & Lactobacillus Supplement
Queen V will be available on QueenVLife.com, select Walmart stores and Walmart.com on March 21st, 2022.
ABOUT QUEEN V
The topic of Vaginas and vaginal health has traditionally been considered taboo, creating a sense of shame and stigma for people with vaginas. Because of this shame, many women lack understanding of their own Vaginas and can feel out of tune with their body. At Queen V, we believe that ALL women should feel empowered to love every part of their body, especially their intimate parts, and feel empowered to openly talk about ALL things Vagina.
We want ALL women to feel close to their vagina, just like their relationship with their BFF, to really get to know her. She’s strong, unique, and looks out for you in ways you may not even realize. Your vagina is your VFF.
After struggling with infections herself, the daughter of a gynecologist, Lauren Steinberg, launched the brand in 2018 and since then Queen V has blossomed into a sisterhood of women and people with Vaginas that are passionate about supporting one another, incorporating feminine hygiene products in their daily routines, improving the quality of vaginal care education, and destigmatizing the cultural conversation around women’s health and bodies. Queen V is here to encourage and empower ALL women to really get to know their Vagina so they can be the most confident Queens that they were born to be.
ABOUT RECKITT
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com.
*Reckitt is the trading name of the Reckitt Benckiser group of companies
Additional information may be found at QueenVLife.com | Instagram: @QueenVLife | TikTok: @QueenVLife
For press inquiries, interviews and more information please contact:
Vincent Panzanella Vincent.Panzanella@reckitt.com | LaForce at QueenV@laforce.nyc
