OAKLAND, Calif.--(BUSINESS WIRE)--Redefining the notion of what beauty looks and feels like, the latest Keys Soulcare offerings celebrate, nurture and indulge the skin and enhance the original skincare collection launched one year ago. Created by artist, producer, entrepreneur and New York Times best-selling author Alicia Keys and board-certified dermatologist Dr. Renée Snyder, today Keys Soulcare Lightworkers can add the Let Me Glow Illuminating Serum, Nourishing Cleansing Balm and the Tranquil Essence Soothing & Hydrating Toner, along with the new Obsidian Stone Gua Sha Body Massage Tool to their restorative rituals. These offerings continue Keys Soulcare’s commitment to dermatologist-developed, clean and cruelty free formulations for the Skin & Soul.
Like all other Keys Soulcare offerings, these new formulas are inspired by ancient beauty rituals and contain time-honored ingredients like aloe, bamboo and malachite along with modern ingredients like hyaluronic acid, ceramides and niacinamide to create highly effective formulas that are gentle enough for all skin types.
“With Keys Soulcare, our intent is to honor the connection between skin and self,” says Alicia. “We encourage everyone to make themselves a priority with selfcare that feeds skin, body and soul. These offerings are designed to elevate the skin and body care experience.” Each offering features a unique affirmation to encourage us to soothe, lift and empower ourselves, as written by Alicia.
“We continue to write a soulful new language with our Keys Soulcare offerings,” says Keys Soulcare President Kory Marchisotto. “With Alicia as our guiding light, we are marrying efficacious product offerings, rich content, deep conversation and uplifting community to nourish the Skin and nurture the Soul.”
All Keys Soulcare offerings are available at keyssoulcare.com, ULTA Beauty stores and ulta.com. Internationally, it will be available in the UK at H-Beauty and in select Douglas stores and online (Germany, Italy, Netherlands, Poland, France, Spain, Switzerland, and Austria) on March 21.
SEE THE LIGHT AND FEEL THE PROMISE
Harness the possibilities of what’s to come with Keys Soulcare’s new skin nourishing offerings and soul nurturing affirmations:
LET ME GLOW ILLUMINATING SERUM $26 MSRP 30mL
Radiate confidence and let your inner light shine through with this hydrating, illuminating complexion and makeup priming serum. This vegan formula contains antioxidant-rich rose water to help infuse skin with a burst of hydration and replenish dry, dull skin. Niacinamide helps brighten and balance the look of complexion. It reveals a healthy, golden glow while helping brighten, plump, and smooth the look of your skin. “This is my first step after cleansing,” shares Alicia. “It really prepares my skin and makes it glow.”
Affirmation: I give myself permission to glow.
NOURISHING CLEANSING BALM $30 MSRP 80G
Moisturize your skin with this cleansing balm that removes makeup and impurities while nourishing and hydrating your skin with shea butter and sunflower seed oil. The bamboo charcoal gently removes dirt and excess oil from the skin. The scent of sage and oat milk brings comfort, clarity, and balance. “I use the cleansing balm followed by the Golden Cleanser for an enhanced clean and ultra-soft complexion,” explains Alicia.
Affirmation: I can start over at any time.
TRANQUIL ESSENCE SOOTHING & HYDRATING TONER $25 MSRP 4 OZ
Soothe and calm the skin with this gentle, rose-infused toning essence that also delivers moisture. Antioxidant-rich aloe benefits your skin by helping hydrate and soothe. The soothing powers of bamboo contribute to soft and supple complexion. “During the warmest months of the year,” Alicia reveals, “I keep my Tranquil Essence Toner in the refrigerator for a cool and refreshing addition to my daily ritual.”
Affirmation: I am full of greatness.
OBSIDIAN STONE GUA SHA BODY MASSAGE TOOL $38 MSRP
Enhance your body ritual with this handcrafted obsidian body massage tool based on the ancient Chinese ritual of Gua Sha. Known to help stimulate energy flow and promote spiritual relaxation, it also helps massage oil and moisturizer absorb better into the skin. “I use the Gua Sha tool in the morning to invigorate my senses,” says Alicia, “and again just before bed to release the tension of the day.”
Affirmation: I carve out time for myself.
SOUL-NURTURING RITUALS
The Keys Soulcare offerings were developed to create your own beauty rituals. “Rituals allow us to press reset, return to center and refocus,” Alicia explains. “They clear negative energy and encourage mindfulness.” All Keys Soulcare rituals begin by lighting the Sage + Oat Milk Candle to energize and add clarity to your thoughts with the scent of sage. Then state the offerings’ affirmation aloud. “The Let Me Glow Illuminating Serum is my first step after my morning cleansing & moisturizing ritual,” shares Alicia. “It really prepares my skin and makes it glow.” She continues, “I use the Obsidian Stone Gua Sha Body Massage Tool in the morning along with the Sacred Oil to invigorate my senses, and again just before bed to release the tension of the day.” Additional rituals with these new offerings include:
The Cleansing Ritual: Hold hair in place with the Keys Soulcare Spa Headband. Using the Nourishing Cleansing Balm, take your fingertips to gently massage a small amount onto dry face and neck in a circular motion. Slowly add warm water to emulsify balm into a rich cleansing oil before rinsing clean. Place a pump of the Golden Cleanser onto your wet hands and work into a rich lather. Gently massage onto your face and neck, paying extra attention to areas of congestion. Press the Tranquil Essence Soothing & Hydrating Toner onto your skin with the pads of your fingers. Skin will feel refreshed, plumped and hydrated.
The Glowing Ritual: Gently massage the Skin Transformation Cream onto the complexion instantly imparting the look of healthy, youthful skin. Apply one or two pumps of the Let Me Glow Illuminating Serum onto your fingertips and press onto prepped skin. Can be worn alone for a healthy, radiant finish on the skin or as a primer for your makeup to create a glow from within.
Renew and Rejuvenate Ritual: Exfoliate in the shower with the Mind Clearing Body Polish (rinse and pat skin dry). Massage Sacred Body Oil onto warm, damp skin. Rejuvenate with the Obsidian Stone Gua Sha Body Massage Tool that helps stimulate energy flow and promotes spiritual relaxation while also enhancing oil and moisturizer application.
“You are a masterpiece. A magnificent canvas in all your uniqueness, one of a kind-ness, vulnerable rawness, eloquence, insistence, powerfulness. Priceless. I see you, beautiful masterpiece.” --Alicia Keys
About Keys Soulcare:
Keys Soulcare is a lifestyle beauty brand created with artist, producer, entrepreneur and New York Times best-selling author Alicia Keys. Born of Alicia’s personal skincare journey and her passion for bringing light into the world, the brand vision is more than skin deep. With an inclusive point of view, an authentic voice, and a line of skin-loving, dermatologist-developed, cruelty-free product offerings, Keys Soulcare aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action. The brand is available online and through exclusive retail partnerships.
Learn more by visiting www.keyssoulcare.com
