Redpoint Positioned as a Leader in Worldwide Customer Data Platforms for Front-Office Users in IDC MarketScape Report

WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global Inc. has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 (December 2021, IDC US#47524621). The document evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors that primarily serve users in front-office functions such as marketing, customer experience, loyalty, support, services and sales.

The IDC MarketScape recognized Redpoint Global for the following strengths – data management, security and analytics (segments). The report states, “the top 3 challenges Redpoint Global's customers are solving are customer data management, improving the customer experience and real-time personalized marketing."

“Redpoint is changing the conversation between enterprises and their customers, providing technology solutions that drive real-time, hyper-relevant personalization across all touchpoints,” said Dale Renner, CEO and Co-Founder of Redpoint Global. “We thrive on solving sophisticated problems for ambitious enterprises – with usable solutions for everyone from data engineers to marketers to front-line workers. We are honored by the IDC MarketScape’s recognition of the depth and breadth of capabilities used by leading brands to achieve superior outcomes with their customers.”

According to the report, “Companies should consider Redpoint if you are looking for a fully integrated CDP solution. Customers in large enterprises that need global solutions, services, and support should consider Redpoint Global a strong choice, especially those in retail, healthcare, banking and payments, travel and hospitality, media and advertising industries.”

For more information about the report and to download an excerpt from the report, visit here.

About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Redpoint Global
With Redpoint’s software platform, rgOne, innovative companies are perfecting their data, transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions and tangible ROI—this is how leading marketers lead markets. To learn more, visit redpointglobal.com.