Rotunda Capital Partners Acquires Siegel Egg Co.

Partnership positions leading bakery ingredients distributor for accelerated growth

BETHESDA, Md. & EVANSTON, Ill.--(BUSINESS WIRE)--Rotunda Capital Partners (“Rotunda”) has acquired a majority stake in Siegel Egg Co. (“Siegel” or “the Company”), a leading wholesale distributor of bakery ingredients and other food products throughout New England and New York.

For nearly 100 years, Siegel has acted as a critical partner to both suppliers and customers in the baking industry, with a dedication to customer service and best-in-class operations. The Company operates out of a 171,000-square-foot facility north of Boston, delivering products from its exclusive and preferred supplier relationships to commercial, in-store, wholesale, and foodservice bakeries throughout the region.

“We are thrilled to partner with Siegel and support the Company in its next stage of accelerated growth,” said Corey Whisner, Rotunda partner. “The Siegel investment is a natural extension of Rotunda's deep experience investing in the food distribution and logistics ecosystems.” Rotunda Partner Dan Lipson said, “We believe long-term market tailwinds, including increased focus on supply chain simplification and reliability as well as growing demand for specialty bakery products, offer a unique opportunity to invest in a regional leader like Siegel. We are eager to invest in the management team and work in partnership as we seek to drive value creation, accelerate organic growth and pursue add-on acquisitions.”

Ken Siegel, CEO, and Amy Siegel Feld will continue with the business to support the growth plan. Ken said, “We are excited to have found a partner in Rotunda that knows our industry and will continue to build on our tremendous growth. Together, we plan to enter new markets and geographies while staying true to our family culture.”

The Rotunda team includes Corey Whisner, Dan Lipson, Rohit Dhake, and Brian Kim.

About Siegel Egg Co.

Siegel is a fourth-generation, family-owned distributor of bakery ingredients. The Company operates out of a single facility in Billerica, Mass., to distribute over 2,300 SKUs to customers in New England and New York. For more information, visit www.siegelegg.com.

About Rotunda Capital Partners

Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com.