Global Marketing Automation Industry Forecast to 2030 - Leading Players are SAP, Salesforce, Oracle Corp, Adobe, Teradata Corp, and HubSpot - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Marketing Automation Market Research Report - Global Industry Analysis and Growth Forecast to 2030" report has been added to ResearchAndMarkets.com's offering.

From $4,438.7 million in 2020, the global marketing automation market size is projected to reach $14,180.6 million in 2030, at a 12.3% CAGR between 2020 and 2030. The major reasons for the rising demand for these solutions are the growing practice of digital marketing and rising number of people using social media. Moreover, small and medium enterprises (SMEs) are adopting these solutions to achieve marketing efficiency and cut costs.

Emails, social media, and websites are being increasingly used by companies of all sizes to promote their products and services. This can be gauged from the forecast that the spending on digital advertisements will increase to $450.7 billion by the end of this year. Hence, with the growing adoption of digital marketing, companies are using marketing automation software for lead generation and scoring, customer relationship management, cross-selling and up-selling, and targeted segmentation.

Cross-channel campaign management (CCCM) solutions remain the most popular as they help in identifying and selecting the target audience, analyzing data, providing customized offers, managing customer contact history, and tracking report generation for each campaign on every channel.

The higher revenue to marketing automation market players is being contributed by cloud-based software because they offer better data scalability and access and reduced IT expenses.

Solution demand will likely to rise the fastest in Asia-Pacific (APAC), which is undergoing rapid digital transformation and witnessing an expansion of internet coverage.

As a result, the banking, financial services, and insurance (BFSI) sector is rapidly adopting these solutions considering the growing usage of digital banking by the populace.

Moreover, during the COVID-19 pandemic, e-commerce and digital banking activities soared, as people were not allowed to step out of their homes, except when absolutely vital. Thus, with companies too having to close physical retail stores and offices, they shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation solutions.

The marketing automation market has a fragmented nature due to the presence of established software vendors, including SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Inc., HubSpot Inc., Teradata Corporation, SharpSpring Inc., ActiveCampaign LLC, SAS Institute Inc., and Act-On Software Inc. To get the upper edge, these firms are vigorously launching new software and services and merging with or acquiring similar firms.

Key Topics Covered

Chapter 1. Research Background

Chapter 2. Research Methodology

Chapter 3. Executive Summary

Chapter 4. Voice of Industry Experts/KOLs

Chapter 5. Market Indicators

5.1 Increasing Number of Internet Users

5.2 Growing e-Commerce Sector

Chapter 6. Definition of Market Segments

6.1 By Offering

6.1.1 Solutions

6.1.1.1 CCCM

6.1.1.2 RTIM

6.1.1.3 L2RM

6.1.1.4 MRM

6.1.1.5 CMP

6.1.1.6 TCMA

6.1.2 Services

6.1.2.1 Professional

6.1.2.2 Managed

6.2 By Enterprise

6.2.1 Large Enterprises

6.2.2 SMEs

6.3 By Deployment

6.3.1 Cloud

6.3.2 On-Premises

6.4 By Application

6.4.1 Lead Management

6.4.2 Email Marketing

6.4.3 Campaign Management

6.4.4 Inbound Marketing

6.4.5 Reporting and Analytics

6.4.6 Others

6.5 By Industry

6.5.1 BFSI

6.5.2 IT & Telecom

6.5.3 Retail & e-Commerce

6.5.4 Manufacturing

6.5.5 Healthcare

6.5.6 Media & Entertainment

6.5.7 Education

6.5.8 Others

Chapter 7. Industry Outlook

7.1 Market Dynamics

7.1.1 Trends

7.1.1.1 Growing Preference for Personalized Content

7.1.1.2 Use of Predictive Lead Scoring

7.1.1.3 Integration of Artificial Intelligence (AI) with Marketing Automation Software

7.1.2 Drivers

7.1.2.1 Rising Adoption of Digital Marketing

7.1.2.2 Surging Social Media Usage Across the Globe

7.1.2.3 Increasing Implementation of Marketing Automation Software Among SMEs

7.1.3 Impact Analysis of Drivers on Market Forecast

7.1.4 Restraints

7.1.4.1 High Initial Investment

7.1.4.2 Prevalent Risks Associated with Security of Mobile Device Data

7.1.5 Impact Analysis of Restraints on Market Forecast

7.2 Impact of COVID-19

7.2.1 Future Scenario

7.3 Value Chain Analysis

7.4 Porter's Five Forces Analysis

Chapter 8. Global Market Size and Forecast

8.1 Overview

8.2 Market Revenue, by Offering (2015-2030)

8.2.1 Solutions Market Revenue, by Type (2015-2030)

8.2.2 Services Market Revenue, by Type (2015-2030)

8.3 Market Revenue, by Enterprise (2015-2030)

8.4 Market Revenue, by Deployment (2015-2030)

8.5 Market Revenue, by Application (2015-2030)

8.6 Market Revenue, by Industry (2015-2030)

8.7 Market Revenue, by Region (2015-2030)

Chapter 9. North America Market Size and Forecast

Chapter 10. Europe Market Size and Forecast

Chapter 11. APAC Market Size and Forecast

Chapter 12. LATAM Market Size and Forecast

Chapter 13. MEA Market Size and Forecast

Chapter 14. Competitive Landscape

14.1 List of Market Players and Their Offerings

14.2 Market Share Analysis of Key Players

14.3 Competitive Analysis of Key Players

14.4 Recent Strategic Developments of Key Players

14.4.1 Mergers and Acquisitions

14.4.2 Product Launches

14.4.3 Partnerships

14.4.4 Client Wins

14.4.5 Other Developments

Chapter 15. Company Profiles

15.1 SAP SE

15.1.1 Business Overview

15.1.2 Product and Service Offerings

15.1.3 Key Financial Summary

15.2 Salesforce.com Inc.

15.3 Oracle Corporation

15.4 Adobe Inc.

15.5 Teradata Corporation

15.6 HubSpot Inc.

15.7 SharpSpring Inc.

15.8 SAS Institute Inc.

15.9 ActiveCampaign LLC

15.10 Act-On Software Inc.

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