-

MEDIA ALERT: ICSC Releases Super Saturday Survey Results for 2021

--(BUSINESS WIRE)--ICSC:

ATTN: Retail/Real Estate/Business Editors and Reporters

WHO: ICSC

WHAT: Consumer shopping behavior data for Super Saturday (December 18, 2021)

WHEN: The ICSC Super Saturday Survey was conducted online from December 10–12, 2021 with a demographically representative U.S. sample of 1, 010 respondents.

RESULTS:

  • 86% of U.S. adults plan to shop and spend money during the next two weeks.
  • On Super Saturday alone, 78% of consumers - 200 million people - plan to shop and purchase goods.
  • 59% of adults plan to visit a mall or other shopping center on Super Saturday. Among those planning to visit a shopping center, intend to shop (61%), dine (44%) or see a movie (23%).
  • The top reasons for shopping during the days leading up to Christmas, because there are more people to buy gifts for (40%) and to take advantage of retail promotions (35%).
  • Lingering supply-chain issues will impact what shoppers buy over the next two weeks and 67% of them agree that their remaining holiday purchases will largely depend on what they can find and take immediately.
  • 62% of shoppers agree that if they are unable to find the right holiday gifts within the next two weeks due to product unavailability, they will purchase gift cards instead.

About ICSC

The member organization for industry advancement, ICSC promotes and elevates the marketplaces and spaces where people shop, dine, work, play and gather as foundational and vital ingredients of communities and economies. ICSC produces experiences that create connections and catalyze deals; aggressively advocates to shape public policy; develops high-impact marketing and public relations that influence opinion; provides an enduring platform for professional success; and creates forward-thinking content with actionable insights – all of which drive industry innovation and growth. For more information, please visit www.ICSC.com.

Contacts

MEDIA:
Keith Hudson
Director, Public Relations
ICSC
Email: media@icsc.com

Industry:

ICSC

Release Summary
ICSC Releases Super Saturday Survey Results for 2021.
Release Versions
English

Contacts

MEDIA:
Keith Hudson
Director, Public Relations
ICSC
Email: media@icsc.com

More News From ICSC

ICSC Launches ICSC+PROPTECH to Connect Commercial Real Estate Decisionmakers and Technology Founders

NEW YORK--(BUSINESS WIRE)--ICSC today announced new details for ICSC+PROPTECH, a new event connecting commercial real estate decisionmakers and technology founders at ICSC LAS VEGAS, the world’s largest commercial real estate event. Taking place May 18–20, 2026, ICSC+PROPTECH offers technology buyers and providers the opportunity to discover the latest innovations, build their network, and showcase their solutions. The launch of ICSC+PROPTECH reflects the industry’s shift from exploring emergin...

ICSC’s 2025 Post-Holiday Consumer Survey Results Show Shoppers Increased Spending, But Price-Sensitivity Influenced Behavior

NEW YORK--(BUSINESS WIRE)--ICSC’s 2025 Post-Holiday Consumer Survey showed strong spending throughout the holiday season, with 92% of U.S. adults – or about 246 million people – spending an average of $1,081 on holiday related goods and services. “Consumers leaned into holiday traditions once again, making a statement this season: they are willing to spend on moments that matter to them,” said Tom McGee, President and CEO of ICSC. “This year showed that spending held up across both goods and se...

Nearly 9 in 10 Consumers Plan to Shop in the Final Days Before December 25, New ICSC Survey Finds

NEW YORK--(BUSINESS WIRE)--ICSC: ATTN: Retail/Real Estate/Business Editors and Reporters WHO: ICSC WHAT: Consumer shopping behavior data leading up to December 25, including Super Saturday (December 20) WHEN: The 2025 ICSC Super Saturday Survey was conducted online from December 10, 2025, to December 12, 2025, with a demographically representative U.S. sample of 1,006 respondents. QUOTE: “The final weeks of the holiday shopping season are a critical moment for retailers to entice last-minute sh...
Back to Newsroom