Damon Motors Announces Major Expansion to Bring HyperSport Motorcycles to Europe

Company to establish European headquarters in 2022; Dino Mariutti named Head of EU Operations

VANCOUVER, British Columbia--(BUSINESS WIRE)--Damon Motors today announced a planned European expansion to bring its multi-award-winning HyperSport motorcycles across the continent. Targeted countries will include Germany, France, UK, Italy, Spain, and the Netherlands. To support the growth, Damon is expanding its management team, naming Dino Mariutti as Head of EU Operations. His charter is to rapidly establish a footprint in the territory, aggressively drive demand to capitalize on European EV acceptance, and build the Damon brand through partnerships into a market-defining force.

“Europe is a massive market opportunity for Damon, and we aim to be at the forefront of e-mobility, technology and safety in this territory,” said Jay Giraud, co-founder & CEO, Damon Motors. “We expect to see greater demand in Europe for Damon motorcycles ordered vs. North American orders. With the European market rapidly transitioning to electric vehicles, we are certain that this great continent will be a dominant market for Damon and the move towards safer and cleaner two-wheelers.”

With $46M in HyperSport orders to date, an increasing number of Damon customers originate from Europe. Damon customers say it’s the company’s high-performance, technology-forward design, focus on safety, and brand experience that excited and motivated them to buy a HyperSport motorcycle.

“In many regions of Europe, two-wheelers are the primary mode of transport—and equally as important as electric mobility is safety,” said Dominique Kwong, co-founder & COO, Damon Motors. “Our 360° Co-Pilot system makes riding safer, and we want to lead the way to safer, cleaner mobility in Europe, where motorcycle culture is big. We look forward to changing the mindset that motorcycling can be safer and more accessible.”

Damon will begin its foray into Europe in 2022 with a Damon Roadshow across key European cities; followed by unique branded retail experience centers where consumers can view and test ride models. Once established, Damon plans to build a manufacturing plant to give the company the flexibility to cater specifically and rapidly to the vastly growing Euro e-market, and deliver on Damon’s aggressive sales volume targets. Damon will be creating country-specific websites and marketing experiences that will speak directly to its target audiences in their local languages.

“Europe is diverse. There are a large number of radically different cultures in the European market. Each country has its own unique culture, and often even within those countries there are myriad micro-cultures dependent on the region,” said Doug Penman, Chief Marketing Officer & VP, Brand, Damon Motors. “For this reason, Damon has a unique marketing strategy, advertising plan and product approach for each of these markets.”

As part of its European expansion efforts, Damon has appointed Dino Mariutti as Head of EU Operations. Mariutti is a seasoned global entrepreneur with 18 years of business experience working on two continents. Prior to Damon, Mariutti was a partner and founder of several startups in additive manufacturing and product innovation, such as IRIS Head-Up Display, achieving added safety to the automotive market by eliminating distractions. He also served as export director at CGS srl and regional director at TM Engineering. Now at Damon, Mariutti is building a world-class team ready to launch in different European countries, open Experience Centers, fulfill orders, and participate in Roadshows and events.

“As an avid motorcyclist, I believe that smarter and safer technologies need to be available to all two-wheel markets,” said Dino Mariutti, Head of EU Operations, Damon Motors. “I am focused on bringing Damon's innovations to Europe and making Damon's expansion a success that adds value to shareholders and all stakeholders alike.”

Damon is soft launching in Italy to validate its research, business model and go-to-market plan. The company has entered into a partnership with Italy-Based Bapro, headquartered in Correggio, the leading brand that produces chassis dynamometer test benches for the global automotive industry. As Damon builds out its US and European event calendar, the Bapro partnership will provide Damon with a high-energy demo roadshow tour experience.

The Damon HyperSport motorcycle is the smartest, safest, all-electric sportbike in the world. To see the HyperSport in action, watch this video. To learn more about Damon Motors and to reserve your HyperSport today, visit damon.com.

About Damon Motors

Damon Motors is a global technology leader disrupting urban mobility. Headquartered in Vancouver, Canada, Damon believes the future of motorcycling is smarter, safer, more exhilarating, and personal when there’s a fusion of human and machine. Its mission is to protect riders with technology that adapts to humans instead of the other way around. Starting with the HyperSport, Damon has reimagined the relationship between bike and rider—erasing the divide to make them one. Anchored by its proprietary electric powertrain, HyperDrive™, the company has stunned the motorcycling world by unleashing earth-scorching speed, ferocious design, and epic new technologies like CoPilot™ and Shift™. Damon continues to push limits to create global impact and shift the perception of mobility and safety.

For more information on how Damon technology is defining the new industry standard, please visit damon.com.