100 Thieves Raises $60 Million in New Funding to Expand Its Business and Continue Elevating Gaming Culture

Funds will reinforce the rapid growth of its core businesses, launch new businesses, and support acquisitions

John Robinson, President & COO of 100 Thieves and Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves (Photo: Business Wire)

LOS ANGELES--()--100 Thieves, the leading gaming organization and lifestyle brand, announced today that it has raised an additional $60 million in financing, closing its Series C. The Series C was led by Green Bay Ventures with further support from existing and new investors including Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital, and Artist Capital Management. This new round of financing has raised the valuation of the organization to $460 million USD.

The 100 Thieves business experienced record growth in 2021, in both overall revenue and percentage increase, since the company was founded just four years ago. Revenue in 2021 more than doubled year-over-year, seeing 111% top-line growth, making 100 Thieves the fastest growing company amongst top gaming organizations. The $60M raised from the Series C will support the rapid growth of 100 Thieves core esports, entertainment, and apparel businesses, as well as the launch of new businesses and strategic acquisitions.

“Our performance in 2021 exceeded all of my expectations,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “We have delivered on our core promise of elevating gaming culture while building a strong business and brand for the long term. 100 Thieves now has the capital to launch and acquire new companies that I know our community will love.”

Since its inception in November 2017, 100 Thieves has built a community of over 100 million fans who support its championship esports teams, proudly wear its innovative apparel, and follow its streamers and content creators. Most recently the company made its first-ever acquisition of Higround, a technology hardware company specializing in design-forward gaming keyboards and peripherals. Higround is a glimpse into the future of the 100 Thieves’ business as it evolves into a collection of brands built for its community that pushes gaming culture forward.

“100 Thieves has proven time and again over the past four years that it’s unlike any other company in gaming, sports, or entertainment,” said Anthony Schiller, Managing Director at Green Bay Ventures. “Their ambitious vision and ability to execute gave us the conviction that 100 Thieves is going to be the most important company in gaming culture over the next decade.”

This year, 100 Thieves won major esports championships in both League of Legends and Valorant and was named “Esports Organization of the Year” at the Esports Awards on November 20, 2021. The brand also took major steps forward in its apparel business with the debut of the always-available, premium Foundations line, followed closely by its collaboration with Italian luxury brand Gucci.

Co-owned by gaming superstars Nadeshot, Valkyrae, and CourageJD, the organization also added stars Fuslie, Kyedae, TinaKitten, Austin, and 2HYPE to its lineup of content creators, while also breaking 1 million followers on Instagram, Twitter, YouTube, and TikTok.

“This new round of funding is validation from our investors and community that we’ve exceeded expectations and accomplished what we promised in esports, content, and apparel,” said John Robinson, President & COO of 100 Thieves. “Now we’re excited to use this growth capital to build the next chapter of 100 Thieves because we’re just getting started.”

100 Thieves (“Hundred Thieves”) is the premier gaming organization & lifestyle brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and superstar content creator Matthew "Nadeshot" Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular content, created by its world-class gaming talent including co-owners Valkyrae and CourageJD. With over 100M fans worldwide, 100 Thieves is one of the fastest growing brands in global entertainment.

Check out https://100thieves.com/ for more info.


Sean Flynn, sean.flynn@ketchum.com
Baylee Newman, baylee.newman@ketchum.com

Release Summary

100 Thieves Series C announcement


Sean Flynn, sean.flynn@ketchum.com
Baylee Newman, baylee.newman@ketchum.com