New Resort Lifestyle Brand NicoBlu Launches With Direct-to-Consumer E-Commerce Site

Cassandra Tunic in Whimsical Jungle Toile in Saffron on Lavender Embellished in Gold (Photo: Business Wire)

NEW YORK--()--NicoBlu, a luxury resort lifestyle brand, founded by Katherine Lantuch, has officially launched with a broad range of tunics, kaftans, dresses and jewelry.

Conceived by veteran fashion executive Lantuch, NicoBlu offers glamorous staples that exude casual luxe and timeless style.

Designed to take its customers on a journey, NicoBlu is interwoven with a rich blend of cultures inspired by Lantuch and her team’s travels to Jaipur, Portofino, Andalusia and Marrakech. The NicoBlu collection is comprised of singular and stand-alone styles, with each piece having its own unique story–versatile and effortlessly traveling from day to night. The effect is that of a highly curated collection picked up on many travels.

Lantuch says, “At the height of the pandemic, many of us dreamed of escaping, letting our minds wander to places that we had fallen in love with in the past, places that evoked memories and emotions of happier times. NicoBlu was born from those dreams.”

NicoBlu’s signature pieces include the precisely tailored, timeless tunic rendered in 100% crisp cotton; boho chic kaftans crafted in easy to care for silklike viscose; versatile stretch cotton tunic dresses for home or work; breezy, long lightweight tunic dresses perfect for weekend getaways and beach vacations.

The NicoBlu collection color palette is centered around vibrant and upbeat hues–brilliant blues, coral oranges and flattering pastels designed to be mixed and matched. Whimsical toiles, bohemian ikats and preppy ogee prints invoke far-flung places. NicoBlu’s details of handcrafted embellishments of semi-precious stones and gold bullion embroidery deliver an elevated value, rarely found at a moderate price point.

Lantuch adds, “In the short time since we’ve launched, we have already built a loyal customer base comprised of women who are as passionate about the brand and our core values as we are. The NicoBlu woman is cosmopolitan, powerful, well read and well-lived. She is a blend of uptown preppy and downtown boho chic. Our pieces speak to the sophisticated woman who loves and appreciates unique, elegant and timeless pieces which will live in her closet for years to come.”

The brand, based and designed in New Canaan, Connecticut, produces in India, a country intentionally selected by Lantuch due to its cultivation of beauty and mastery of centuries-old hand-crafted techniques. All items are hand-crafted in a female-founded factory which donates a percentage of their net profits to various charities eradicating hunger, promoting education and gender equality, and ensuring environmental sustainability in India.

Items in the collection range from $26 to $325 USD. NicoBlu offers an inclusive size range to fit the needs of a wide array of customers, from X-Small to 4X in both regular and petite sizes.

NicoBlu expects to launch additional categories in the spring 2022, including shoes, bags and home.

Product Images here.
Photo Credit: Courtesy of NicoBlu


With decades in the fashion industry, Lantuch drew inspiration for NicoBlu’s designs from her many scrapbooks and design sketches compiled on trips all over the world. From her early years at Yale, Lantuch envisioned she would one day create apparel and accessories that empower women to dream, to dare, and to escape. Before founding NicoBlu, Lantuch served as Global Vice President at Ralph Lauren, partnering closely with Mr. Lauren and his executive leadership teams to help grow the iconic American fashion brand into a global powerhouse. Lantuch helped launch the brand’s digital e-commerce websites in various men’s, women’s and home luxury divisions, and worked closely with the advertising and luxury retail store operations teams.

Prior to Ralph Lauren, Lantuch was Creative Director at Bergdorf Goodman, where she helped launch the Bergdorf Goodman Magazine, bringing on legendary photographers such as Sheila Metzner and David Bailey to shoot its editorial campaigns and launching the careers of models, photographers and hair and makeup artists. In July 2016, Katherine launched an agency to implement full circle branding and direct to consumer solutions in a fiercely competitive retail environment for medium sized companies–consistently driving exponential E-commerce growth.


Jennifer Peros, Famous Last Words PR


Jennifer Peros, Famous Last Words PR