Resonate Blends’ Koan Cordials Selected for The Joy Reserve Showcase

Inclusion in Exclusive San Francisco Storefront and Website Expands Availability of Flagship Product Line

CALABASAS, Calif.--(BUSINESS WIRE)--Resonate Blends, Inc. (OTCQB:KOAN), a Wellness Lifestyle cannabis holding company (“Resonate” or “the Company”), announced its Koan Cordials product line was selected for inclusion in The Joy Reserve (“Joy”) showcase store opening in Westfield’s San Francisco Centre and online. Joy’s flagship store will be focused on educating consumers about plant-based wellness with an open browsing floor, free consultations, and workshops.

“The highly-anticipated Joy Reserve will provide a unique showcase format for presenting our Koan Cordials to wellness-focused consumers,” said Geoff Selzer, CEO of Resonate. “The Joy team understands that even among those comfortable with cannabis, there are many who mistakenly interpret a high-THC percentage as being higher quality, or more powerful for their needs. Joy Reserve wants to bring a better understanding of the many benefits of cannabis and how to safely pick quality products such as our Cordials.”

Joy’s mission is to reverse negative impressions of the cannabis retail experience. Co-founders Vivian Vu and Kim Hartley seek to bridge the gap between those who are curious about cannabis and those that are confident in cannabis wellness by opening The Joy Reserve, a cannabis showroom with curbside pickup. The accompanying retail website will only have carefully curated products.

“Koan Cordials are an ideal fit for the Joy Reserve visitors due to their predictable, beneficial formulas which help build consumer confidence and allow them to embrace plant medicine to improve the quality of their lives,” said Kim Hartley, Co-founder of The Joy Reserve. “Many of those curious about cannabis do not feel comfortable stepping into modern dispensaries with flashing lights, loud music, locked-up packaging, and intimidating security checkpoints. Careful thought went into the space between furniture for wheelchair access, gentle lighting, color scheme and soft music, with the objective of designing a space that is accessible for all. We hope everyone of legal age will feel safe and confident to enter, browse our highly curated selection of products, and ask all of the questions they’ve always wanted answers to but never knew who to ask.”

The Joy Reserve will showcase the world’s first Cannabis Cordial. Resonate Blends’ Koan Cordials combine THC (psychoactive), CBD (non-psychoactive) with botanical terpenes to deliver an all-natural, plant-derived, single-dosed experience that can be enjoyed straight out of the bottle or poured into any beverage. Cordials provide the finest qualities of an edible, tincture and a beverage, delivering consistent and precisely calibrated experiences each and every time.

The products presented in the Joy storefront, and available for sale on the Joy website, were carefully selected based on quality and effect, having to get past the “20-Point Brand Quality Checklist” before being considered eligible for display. In the showroom, Cannabis advisors will walk guests through which products might best fit their needs.

“The ‘Joy’ in our name represents the relief and fun that these cannabinoids can bring into people’s lives, while ‘Reserve’ stands for quality over quantity,” said Vivian Vu, Co-founder of The Joy Reserve. “We will be carrying a limited selection of high-quality products such as the Koan Cordials, with the hope that they will bring true joy to those that use them.”

The Joy Reserve storefront will open its doors at 865 Market St. in San Francisco for cannabis education, consultations and curbside pickup on Friday. Wellness, consumption, cooking classes, and a delivery service to the entirety of San Francisco will commence during “Phase Two” of the launch. Joy’s founders believe that their focus on educating consumers with workshops and consultations will help the industry to continue to grow with integrity.

Resonate Blends, Inc. (OTCQB:KOAN)

Resonate Blends is a Calabasas, CA-based portfolio of Cannabis Wellness and Lifestyle brands. The company created the Resonate System—a comprehensive system of interconnected experience targets to personalize consumers’ relationship with Cannabis through its products. The Koan Cordials were awarded the “Best New Brand” at the Luxury Meets Cannabis Conference (LMCC) in 2021. www.resonateblends.com

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