“Self-directed investors are transitioning from passive to active trading using the capital efficiency of options. tastyworks customers and the tastytrade audience like to be challenged and have given us incredibly positive feedback about our content and have demanded more from us. We want to foster their intellectual curiosity,” said Tom Sosnoff, co-CEO of tastytrade, Inc., parent company to tastyworks. “We’ve been eradicating the status quo for the past 10 years, launching new products and programming with the aim to bring this self-directed investing movement global.”
Committed to delivering new and relevant products, tastyworks recently added 3 more digital assets allowing self-directed investors the ability to trade 21 total from a single brokerage account. These include Basic Attention Token (BAT), Compound (COMP), ChainLink (LINK), Doge Coin (DOGE), EOS.IO (EOS), Enjin Coin (ENJ), Kyber Network (KNC), Maker (MKR), OMG Network (OMG), Ox (ZRX), Uniswap (UNI), Paxos Gold (PAXG), Polkadot (DOT), Stellar (XLM), Shiba Inu (SHIB), Elrond (EGLD) and Aave (AAVE).
tastyworks customers also have access to Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Bitcoin Cash (BCH) and in the next few months, tastyworks will introduce trading of Cardano (ADA), Solana (SOL), Terra (LUNA), Polygon (MATIC), and Hedera (HBAR).
“We’re always working on new ways to create opportunities to help others gain financial and investing confidence. Our mission of making finance fun, actionable and accessible has never changed,” said Kristi Ross, Co-CEO of tastytrade, Inc. “We continue to gain traction through our content and how we engage people in the financial markets as well as through our trading technology to make complex concepts like trading crypto, stock, options and futures more digestible. Our new volume highs and demand from traders for our products and offerings are testament to that.”
tastytrade has also expanded its broadcast programming from 8 hours to 10 hours and introduced new shows. Viewers can now learn Engineering the Trade, Today’s Assignment, Earnings, trades on the go, and Jones and Grace. For more information on all of tastytrade’s programs, visit https://www.tastytrade.com/on-demand.
tastytrade customers can now access lookback, which simulates option ideas with a few clicks. The feature allows backtesting of a strategy to see how well it would have performed historically, before committing money on a trade. Alpha Boost has also launched. The new trade idea email subscription which delivers diversified options and Futures trade ideas into the inbox of self-directed retail investors for free.
Based out of Chicago, IL, tastyworks is a brokerage firm, creating and leading a financial revolution for the do-it-yourself investor. The brokerage firm was launched in 2017 by the same anti-Wall Street team that created thinkorswim in 1999 and tastytrade in 2011. tastyworks supports investors who want to actively manage their own money with a powerful platform, embedded engaging content, and a unique commission structure. tastyworks is a subsidiary of tastytrade, Inc. For more information visit www.tastyworks.com.
tastytrade is one of the most-watched online financial networks, engaging investors and traders across 190 countries with 10 hours of daily, live, cost-free and commercial free programming with over 100 million hours viewed and programming 7 days a week. tastytrade offers over 100 original segments for new and seasoned veteran traders. tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility.
tastytrade, Inc. is the parent company to tastyworks and is also an ‘incubator’ of other fintech companies, including, The Small Exchange, a futures exchange platform focused on retail traders launched in 2020, and investor in Zero Hash, a crypto-currency infrastructure provider. tastytrade is part of IG Group Holdings plc, a global leader in online trading.
Alpha Boost is a wholly owned subsidiary of tastytrade, Inc.