Faire la Fête Owner, First Growth Brands Inc., Welcomes Jackie Sylvester as Senior Vice President of Marketing

TIBURON, Calif.--(BUSINESS WIRE)--First Growth Brands Inc. and its flagship brand Faire la Fête, announced that Jackie Sylvester has joined the company as Senior Vice President of Marketing.

Jackie joins FGB as a values-based leader and accomplished marketing executive with 12+ years’ experience building luxury wine and spirit brands. Believing brands should inspire and empower, Jackie looks forward to drawing on her brand-building expertise, passion for wine, and love of bubbles to lead the marketing efforts for Faire la Fete.

Prior to joining FGB, Jackie was with top ten wine supplier Terlato Wines for 12 years, where she led commercialization for a large portfolio of wine and spirits. Jackie has an Executive MBA from Loyola University Chicago Quinlan School of Business and a Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign.

“We could not be more enthused about having one of the country’s top marketing leaders on our team,” said Edward Holl, Chairman and CEO of First Growth Brands. “Faire la Fête has big ambitions and Jackie’s abilities will help realize them”.

About Faire la Fête

Faire la Fête, which is French for “to party with friends”, was first introduced in the U.S. in 2015 and today is distributed across major metro markets by Southern Glazers Wine & Spirits. Faire la Fête is France’s answer to making champagne affordable again by offering consumers the same traditional quality of $50 Champagnes at less than half the price. Faire la Fête is produced by First Growth in Limoux France, the birthplace of champagne in 1531. Sustainably hand-harvested, bottle aged, and 70% less sugar than tank-fermented Prosecco, Faire la Fête is convincing American consumers, who love champagne but couldn’t afford it for daily celebration, that they now can.