2021 Study of Hot Tea in the U.S.: General Population Trends and Online Interviews Among Regular Hot Tea Drinkers - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--"The 2021 Study of Hot Tea in the U.S." report has been added to ResearchAndMarkets.com's offering.

Drinking tea specifically for health benefits is trending up among males. Learn more about hot tea consumption habits with the 2021 Study of Hot Tea, the 12th in a trended series initiated in 2003.

This study is designed to provide directional insights into overall tea consumption among the U.S. adult population and details of hot tea habits and preferences among a targeted sample of regular hot tea drinkers.

TOPICS INCLUDE:

Phase I: General Population Trends

• Trends in consumption of hot tea and competing beverages
• Incidence of drinking hot tea, overall and by season
• Profile of hot tea drinkers
• Overall size of the hot tea market

Phase II: Online Interviews among Regular Hot Tea Drinkers

• Attitudes toward tea (taste, healthfulness, variety-seeking, etc.)
• Frequency of consumption, including demographic characteristics of daily drinkers
• Types of hot tea consumed, including frequency and brand
• Tea flavor preferences
• Consumption of caffeinated vs. decaffeinated teas as well as at-home vs. away-from-home usage
• Brand awareness, image and regular/most often usage
• Occasions and locations for consuming hot tea
• Hot tea purchase behavior, including purchase sources, willingness to pay more for selected qualities and details of online purchasing
• Tea preparation habits, including use of single serve brewers and preference for bagged vs. loose-leaf teas
• Generational differences in hot tea choices, focused on 18-34 year old tea drinkers
• Market segmentation analysis

Electronic Deliverables

• Summary Volume - Written analysis in PowerPoint including Key Findings, Summary, and Market Segmentation.
• Top-line Trends Volume - Trended top-line tables detailing findings from all questions.
• Excel Tabulations - All survey questions cross-tabulated by key variables.

For more information about this report visit https://www.researchandmarkets.com/r/r7qdjk

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