Neeva and NewsGuard Team Up for First-Ever Independent Assessments of News Sources in Search

Neeva integrates NewsGuard’s website Nutrition Labels, informing consumers of the trustworthiness, credibility and transparency of news sources

SAN FRANCISCO & NEW YORK--()--Neeva, the first ads-free, private subscription search engine, announced today that it now provides its users free access to NewsGuard’s trustworthy explanatory Nutrition Labels for news sources. With this partnership, Neeva becomes the first search engine to deliver credibility and transparency news assessments in search results.

Neeva users now have instant access to NewsGuard’s labels alongside search results from all the news and information sources that account for 95% of engagement online.

The rampant spread of misinformation and hoaxes across the internet continues to erode trust in institutions and to weaken civil society. NewsGuard analysts use nine apolitical criteria of journalistic practice to assess each website, and Neeva displays these Nutrition labels to its customers so that they can determine which news sources they want to engage with. NewsGuard analysis is used by the World Health Organization to track health misinformation, the Pentagon’s Cyber Command to trace foreign disinformation and by librarians at more than 800 public libraries to give their patrons access to ratings.

“We are pleased to be working alongside Neeva,” said NewsGuard co-CEO Steven Brill. “Neeva was built on the radical and yet overdue idea that search should focus on the needs of consumers, not advertisers. NewsGuard is delighted to contribute to this mission by providing our humanly determined information about the trustworthiness of sources directly in the Neeva search results.”

Neeva uses NewsGuard as a “middleware” solution, integrating labels directly into the search results it provides to its consumers. This will help protect families from the dangers of misinformation by providing information about the nature of the source. There is no censorship of source; instead, Neeva consumers will have access to information about the sources in their search results so that they can decide which sources are generally trustworthy and which ones are not. Research shows that rating credibility at the source level is a highly effective way to help consumers avoid relying on false content and increase their trust in credible and transparent sources.

“Neeva is the alternative for search built on trust and transparency,” said Neeva CEO Sridhar Ramaswamy. “NewsGuard labels are critical to helping us provide the best answer to a consumer’s query — which means information from trustworthy news sources, not the thousands of misinformation and hoax sites that too often dominate traditional search results.”

The founders of Neeva and NewsGuard have a unique combination of backgrounds to work together to increase trust on the internet. Sridhar Ramaswamy was the senior vice president of Google for Advertising and Commerce. As the CEO and Co-Founder of Neeva he is now flipping the traditional ad-supported model by reimagining search to focus entirely on consumers’ best interests. NewsGuard co-CEOs and Co-Founders spent their careers in journalism -- Gordon Crovitz as publisher of The Wall Street Journal and Steven Brill as founder of The American Lawyer and CourtTV and author of multiple best-selling non-fiction books.

Neeva and NewsGuard are both designed to support journalism and other content creation. NewsGuard boosts high-quality news sources by providing information about them to help consumers increase their trust in them. Neeva is also strongly pro-publisher and is committed to creating revenue opportunities for content creators. Neeva will share at least 20% of topline revenue with content creator partners when their content is used to directly answer a Neeva customer’s query.

About Neeva:

Neeva is the world’s first ads-free, private subscription search engine. Neeva focuses entirely on the consumer, delivering only real, high quality, trustworthy results. Neeva blocks third-party website trackers, and will never sell or share customer data with anyone, especially advertisers. Neeva also makes it easy to search within personal email accounts, calendars, and cloud storage platforms surfacing the most important information from the same familiar search box. Neeva was founded by former executives at Google and YouTube. For more information, visit

About NewsGuard:

Launched in March 2018 by media entrepreneur and award-winning journalist Steven Brill and former Wall Street Journal publisher Gordon Crovitz, NewsGuard provides credibility ratings and detailed “Nutrition Labels” for thousands of news and information websites. NewsGuard rates all the news and information websites that account for 95% of online engagement across the U.S., U.K., Germany, France, and Italy. NewsGuard’s ratings are conducted by trained journalists using nine apolitical criteria of journalistic practice, including whether a site repeatedly publishes false content, whether it regularly corrects or clarifies errors, and whether it avoids deceptive headlines. Technology companies, content platforms, advertisers, and others license NewsGuard’s ratings to help users find credible information sources and avoid misinformation. For more information, visit


Matt Skibinski, General Manager, NewsGuard:
Ben Kobren, Neeva:


Matt Skibinski, General Manager, NewsGuard:
Ben Kobren, Neeva: