MiQ Increases Commitment to Advanced TV Offering with Two Strategic Hires

Industry veterans Oscar Rondon and Daniella Krieger bring advanced TV, programmatic, and extensive ad tech expertise to fuel new growth and continued momentum in critical U.S. market

NEW YORK--(BUSINESS WIRE)--Today, leading global programmatic media partner, MiQ appointed two new SVPs to its leadership team. In their new roles, Oscar Rondon will serve as Senior Vice President of Partnerships and Daniella Krieger as Senior Vice President of U.S. Marketing. Combined, the two will be instrumental to the company's continued growth and momentum in the U.S., including strengthening MiQ’s foothold as a leader in advanced TV.

Since 2013, Rondon has successfully introduced advanced TV products to the advertising industry and for MiQ, he will leverage deep expertise in programmatic, partnerships, sales, and go-to-market strategies to strengthen the company’s strategic partnerships with leading ad tech companies, publishers, and data providers. A digital and TV media expert with nearly 20 years of experience, he previously served as a founding member of Adobe’s TV platform and launched and monetized Amobee’s OTT/CTV product. Most recently, he was VP of Sales and Product Marketing at Ampersand and VP of Product Marketing at VideoAmp.

“eMarketer has projected that CTV investments in the U.S. are set to exceed $13.41 billion this year and more than double by the end of 2025,” said Oscar Rondon, SVP of U.S. Partnerships. “The opportunity to capitalize on the power of advanced TV and programmatic solutions will be extremely paramount to the success of many companies moving forward, and I’m thrilled to be joining a team like MiQ’s who has already set the bar high with their people and technology to realize this potential. Part of our abilities in delivering such exceptional results and value for our clients to date is through the work with our partners, and I look forward to sustaining those relationships and cultivating new ones with best-in-class companies in ways that unlock new opportunities across the advanced TV and programmatic landscape.”

Krieger joins the MiQ team as SVP of US Marketing after seven years at Viant as the VP of Growth Marketing. Prior to that, she held marketing leadership roles at IDG and Ziff Davis. She brings with her over 15 years of experience in enterprise and digital advertising tech, and expertise in executive visibility, content, branding, and securing measurable revenue growth through marketing. For MiQ, she will be leading the charge to reinforce MiQ’s brand identity and visibility as a programmatic performance and advanced TV leader, expand its presence in strategic verticals, and continue to bolster the company’s marketing and sales enablement function.

“The advertising and marketing industries are experiencing such incredible evolution, innovation, and advancement today and MiQ is uniquely positioned to seamlessly adapt alongside the change in ways others are unable,” said Daniella Krieger, SVP of US Marketing, MiQ. “I’m excited to join this team at such a pivotal time, and bring our story further to life across our marketing, communications, and sales efforts -- building upon and accelerating existing momentum, breaking through to key new audiences and verticals, and solidifying our positioning in the market as an unparalleled leader in programmatic performance and advanced TV.”

“As we begin closing out 2021, we’re already building our strategies and setting goals for 2022, and part of that will include a strong emphasis on further expansion of our advanced TV offering,” said Sean Reardon, US CEO, Global COO, MiQ. “Both Oscar and Daniella bring invaluable expertise and keen vision to each of their roles and unique capabilities that will be crucial to helping us exceed our goals and deliver impactful results in today’s challenging market. We’re excited to have them on board.”

About MiQ

We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.

Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named to AdExchanger's Programmatic Power Players list in 2021 and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC.

You can find out more here: wearemiq.com.