-

HelloFresh Launches Giving Program, LimeAid, to Help Feed Food Insecure Families

New program will provide HelloFresh meal kits at no cost to those who are selected

original HelloFresh Launches Giving Program, LimeAid, to Help Feed Food Insecure Families (Photo: Business Wire)

HelloFresh Launches Giving Program, LimeAid, to Help Feed Food Insecure Families (Photo: Business Wire)

NEW YORK--(BUSINESS WIRE)--As part of a worldwide initiative created by the Food and Agriculture Organization of the United Nations, World Food Day brings awareness and actions to those who suffer from hunger and the need for a healthy diet. In honor of World Food Day, HelloFresh, the world’s leading meal kit company, is proud to announce today the launch of LimeAid, its giving program that provides support to families and individuals facing humanitarian crises, natural disasters, and other states of food insecurity.

The LimeAid program is designed to provide the opportunity for individuals and/or families to be nominated and selected to receive 12 HelloFresh boxes at no cost, to be used at any time within a 52 week period. The program will offer two delicious recipes for four people over the course of one year. Nominations can be submitted by filling out this form and will be selected on a regular basis.

“We are thrilled to introduce the LimeAid program in keeping with our mission of creating a more equitable food system,” said Uwe Voss, CEO of HelloFresh US. “No one should have to make impossible choices in order to feed their loved ones and it is part of our core values to continue making an impact on the lives that need it most.”

HelloFresh offers additional ways to give the gift of a home cooked meal to those in need. As part of HelloFresh’s Beyond The Box program, customers can visit the “HelloFresh Market” section of their menu page and select “Meals with Meaning” or opt to “Donate Your Box” on a skip week, which will provide nourishing meals to food-insecure households.

To learn more about HelloFresh’s social impact initiatives through its Beyond the Box program, visit: https://www.hellofresh.com/pages/beyond-the-box.

About HelloFresh
HelloFresh is the world’s leading meal-kit company and operates across 16 international markets. In 2020, HelloFresh delivered more than 278 million meals to customers across the U.S. With a focus on helping Americans eat more sustainably, HelloFresh is the first carbon neutral meal-kit company. HelloFresh was named America’s Best Customer Service for Meal Kits in 2020 and voted the #1 most trusted meal kit brand in America in 2021 by Newsweek. HelloFresh was founded in Berlin in November 2011 and has U.S. offices in New York, Chicago, and Boulder.

Contacts

Kim Kornfeld, PRUSA@HelloFresh.com

Industry:

HelloFresh

Release Versions
English

Contacts

Kim Kornfeld, PRUSA@HelloFresh.com

More News From HelloFresh

New Research from HelloFresh Sounds the Alarm on Rising Student Hunger Ahead of Spring Break

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit provider, and No Kid Hungry, a campaign focused on ending childhood hunger, announced today striking new research from America’s teachers and a new campaign, called No Breaks for Hunger, to raise awareness of and help address the urgent issue of student hunger, especially during school breaks. For many kids across the US, March and April mark spring break—a time that should be reserved for fun and a much-deserved break from lea...

HelloFresh Teams Up With Multi-Hyphenate Entertainer Keke Palmer to Promote the Delicious Possibilities of Healthy Eating

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit company, announced today a new partnership with award winning actress, musical artist and producer Keke Palmer. The new campaign spotlights the delicious possibilities created when cooking with HelloFresh, especially as consumers embrace healthier habits in the New Year. “As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and c...

HelloFresh Doubles Down on Commitment to Fight Hunger This Holiday Season, As Data Shows Nearly One in Three Americans Have Experienced Food Insecurity

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading meal kit provider, is unveiling striking new data on food insecurity in the US and reaffirming its commitment to serving people in need through its charitable programs. Food insecurity, defined by Feeding America as the lack of consistent enough access to food to lead a healthy life, is a pressing issue across the country, recently exacerbated by the end of pandemic-era benefits and the rising cost of living. This harsh reality is under...
Back to Newsroom