SAN FRANCISCO--(BUSINESS WIRE)--SFOX, a digital asset prime broker that is focused on helping hedge funds embrace and expand crypto trading, today announced the addition of two former Wall Street trading veterans, Eddy Sfeir and Daniella Gekhtman, to bolster its senior sales team of institutional investors.
“A new frontier is upon us and the traditional firms are unrelentingly getting involved. Bridging the gap between the digital world and traditional finance is the number one priority as we welcome this second tranche of institutional entrants to crypto,” says Shawn Egger, Global Head of Execution Services & Sales at SFOX. “Eddy and Daniella’s collective trading expertise brings tremendous value to the SFOX sales and trading team as institutional participants ultimately want to be serviced by like-minded traders that understand institutional risk.”
Sfeir and Gekhtman both join SFOX as SVPs of Digital Assets where they will assist with the global expansion of business development. Most recently, Sfeir was Head of Options Trading for Latin America at Credit Suisse and prior to that, he spent over a decade as VP and Director of the FX Options Trading desk with Deutsche Bank. Gekhtman was previously a Senior Interest Rates Trader and Vice President at US Investment bank, Jefferies.
SFOX recently unveiled the first cryptocurrency trading product built specifically for hedge funds and asset managers that will provide capabilities previously only accessible by the market’s largest firms. In one platform, SFOX delivers best price execution through deep global liquidity, advanced order types and execution algorithms, treasury management, and detailed trade analytics with flexible settlement ensures fund managers can capitalize on every opportunity presented in the market.
Founded in 2014, SFOX is one of the largest cryptocurrency prime dealers for institutional traders. SFOX provides custody, treasury management, connectivity, liquidity, smart order routing, algorithmic best execution and unified reporting via one connection, one counterpart and one workflow. SFOX’s team of senior developers and executives bring experience from institutions such as Airbnb, Apple, Goldman Sachs, Citadel, Google, NASA, Gemini, Ripple, Capital Group, and ITG, State Street. The company is backed by Social Capital, Y Combinator, Digital Currency Group, Khosla Ventures, Tribe Capital, DHVC, Haystack, Sequoia, Blockchain Capital, SV Angel, and Executives from PayPal and Airbnb.