HARMAN DTS Establishes a New Brand Position to Transform Everyday Digital Experiences Through ‘Life-ware’

New brand position reflects DTS’ deep expertise and commitment to empower organizations by providing technology solutions that make human lives richer

STAMFORD, Conn.--(BUSINESS WIRE)--HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer, and enterprise markets, today launched a new brand position for its Digital Transformation Solutions (DTS) business called ‘Life-ware’.

The new positioning reflects DTS’ commitment to bring Life-ware solutions that are not just about introducing new software or hardware. Instead, the solutions are focused on providing superior solutions across physical, digital, and industry domains that improve human lives. Human by design, these solutions are crafted to blend with consumers’ everyday lives and enrich them from within.

Speaking on the announcement, David Owens, Senior Vice President and General Manager, HARMAN DTS said, “For years, DTS has partnered with more than 200 global organizations to improve and bring a sea change in the way they work. From healthcare providers to Telecom and Industrial players, our partners are re-shaping their future and focusing on elevating experiences for their consumers. Our brand relaunch represents the natural evolution of this transformation and the tremendous value we bring for our customers.”

DTS’ recent partnership with REACH, a global social impact organization to expand remote care platforms for maternal health and wellness, is one such Life-ware example. With HARMAN’s cutting-edge technology, deep understanding of healthcare domain and precise market insights, REACH enabled the Happy Mama platform to better connect patients and provider communities to foster improved communication and collaboration between healthcare workers and pregnant women, as well as offer better self-care and access to community and social services. Learn more here.

HARMAN DTS creates and delivers Life-ware to help enterprises become an integral part of their end users’ worlds through end-to-end outsourced solutions, customized digital offerings, and bespoke product engineering services. HARMAN DTS is taking technology beyond its superficial advancements to make life more efficient.

For more information on ‘Life-ware’ please visit https://services.harman.com/.

About HARMAN Digital Transformation Solutions (DTS)

HARMAN’s Digital Transformation Solutions (DTS) is a strategic business unit dedicated in blending the physical and digital to make technology more dynamic in order to serve the ever-changing human needs. Our team of over 7,000 employees, spread across 12 countries in 45+ locations, with their expertise across hardware, software, and industry domains are constantly delivering cutting edge technology solutions to over 200 clients globally. HARMAN DTS aims towards helping customers deliver a holistic experience to their customers – through the convergence of digital, cross channel user experience, cloud, mobility, insightful data, and internet-of-things backed by scalable underlying IT platforms. Healthcare, telecom and industrial being our key focus areas, we have made significant investments into this space. Leveraging our global delivery approach, IPs, platforms and people, we deploy next generation technology platforms across industries, offer cost savings and deliver innovative solutions to help our clients on their digital journey.​​ To know more, please visit https://services.harman.com/.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.