Loanplicity.com® Powered By PrimeLending® Provides Unique First-Time Home Buyer Learning Experience

DALLAS--(BUSINESS WIRE)--PrimeLending, a leading national home lender, launched Loanplicity.com® Powered by PrimeLending®, a new online educational center for First-Time Home Buyers. Loanplicity.com features a wide range of learning resources that explain the mortgage process in simple terms and empowers consumers to explore the subject in a self-paced, pressure-free environment.

“We believe buying a home for the first time should be a positive, rewarding experience that starts with feeling prepared and knowledgeable,” said Tim Elkins, Chief Production Officer of PrimeLending. “That’s why we’ve created Loanplicity.com – to help today’s home buyers build a solid understanding of the basic mortgage process and confidently make a decision whether to buy a home.”

The site includes a wide variety of content types, such as interactive tools, helpful articles, educational videos and in-depth guides, giving home buyers the power of choice. A prominent feature of Loanplicity.com is a simple self-assessment quiz that helps individuals gauge how prepared they are to buy a home. Consumers can also sign-up for a Lesson Plan, a series of activity-filled emails designed to walk potential first-time homeowners through important mortgage-related topics and preparation steps.

According to the National REALTORS Association, the first-time homebuyer market made up 33% of all homes purchased in 2020¹. This is the largest and fastest growing segment in the residential real estate industry and is primarily made up of under 40-year-old millennials and generation Z.

“97% of home buyers used the Internet as part of the new home search in 2020¹,” said Cheryl Hayes, Senior Vice President of Marketing for PrimeLending. “With Loanplicity.com, we’re meeting these consumers where they want to do business and providing trusted guidance to help them take control of what has traditionally been seen as an overwhelming and complex process.”

ABOUT PRIMELENDING

PrimeLending, a PlainsCapital Company, is a national home lender combining personal guidance and local expertise with fast service, more mortgage options and the flexibility to meet homeowners’ unique needs. We’re focused on empowering our customers to boldly pursue their homeownership goals, whether they’re looking to buy, refinance or renovate a home. The PrimeLending team works alongside our customers in all 50 states, helping them make informed home financing decisions and have a rewarding experience along the way. Delivering on this promise for more than 30 years, we’re proud to consistently earn a 96% customer satisfaction rating². PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). More information at PrimeLending.com. Equal Housing Lender.

¹2021 Home Buyers and Sellers Generational Report, National Association of REALTORS®

²Survey administered and managed by an independent third party following loan closing. 96% satisfaction rating refers to the average rating our customers have given our loan officers for the period 01/01/20-12/31/20.

All loans subject to credit approval. Rates and fees subject to change.

© 2021 PrimeLending, a PlainsCapital Company. (NMLS: 13649) Equal Housing Lender