SOLD.com Rebrands Amid Accelerating Growth

Home sellers increasingly turn to fast-growing real estate platform to make more money with less hassle

IRVINE, Calif.--(BUSINESS WIRE)--SOLD.com, a leading real estate concierge platform for home sellers, today announces it has experienced a 300% increase in demand for its service YTD and will enter its next phase of growth under new branding and with an enhanced customer experience.

To further demonstrate its mission of helping people sell their homes for more money and less hassle, the company’s new brand identity focuses on SOLD.com’s commitment to educating home sellers so they make the best decisions based on their unique scenario. It does this by capturing a few simple inputs from sellers regarding their interests and circumstances, then combining their answers with hundreds of data points relevant to what is transpiring on the ground in their local real estate market.

SOLD.com’s proprietary matchmaking algorithm identifies the methods available for the seller to consider and points them to the options that will best accomplish their goals – whether that is maximizing the amount of money they make, selling in the shortest amount of time, or something else. In addition to these enhanced technical features, SOLD.com provides a personal concierge service that assists sellers through every stage of the journey.

The options available to home sellers have changed dramatically in recent years. Depending on a seller’s priorities, SOLD.com’s technology may identify and point them to the best real estate agent in their local market, or it may encourage them to learn about an emerging method for selling such as utilizing an iBuyer, a discount broker, trading in their home for a new one, or even selling and renting their home from an institutional buyer.

“This rebrand is far more than new logos and color palates,” says Matt Woods, Co-founder and CEO of SOLD.com. “With it comes a whole new consumer experience that provides more information for sellers to learn about both traditional and emerging methods for home selling. Our rapid growth is a testament to the need sellers have for an unbiased ally to guide them through the changing landscape surrounding some of the most complex, life-altering decisions they will ever make.”

SOLD.com’s accelerating growth comes on the heels of a recent capital raise that has allowed it to make investments in its technology, human capital, brand and marketing expansion. The company’s services are available in all 50 states.

To learn more about SOLD.com, please visit www.sold.com.

If you are a real estate professional, please visit https://agents.sold.com to apply to join the partner network.