Faire La Fête Owner, First Growth Brands Inc. Welcomes Chris Siconolfi as Senior Vice President of Sales

Highly Accomplished Sales Leader with Proven Track Record, the former Moet Hennessy and Stella Rosa Executive, will Lead Sales execution for Faire La Fête, the Authentic French Sparkling Wine Brand

TIBURON, Calif.--(BUSINESS WIRE)--First Growth Brands Inc. and its flagship brand Faire La Fête, announced that Chris Siconolfi has joined the company as Senior Vice President of Sales. In his role, Chris will lead the sales and distribution management for the company’s flagship brand, Faire La Fête, the authentic French sparkling wine. His focus will be on implementing a route-to-market program for this fast-growing brand.

Formerly he led East Coast sales for Stella Rosa which became #2 in the country from #23 during his tenure, achieving 1.7 million cases in the East in 2020. Previously he spent 7 years at Moet Hennessy, the world’s leader in champagne sales. While with Moet he managed supermarket chain distribution and managed multi-million-dollar marketing budgets.

Siconolfi is known for managing national on and off premise chains including Kroger, Costco, and Albertson’s along with PF Chang’s, Ruth Chris and many more.

“We could not be more enthused about having one of the country’s top sales leaders on our team,” said Edward Holl, Chairman and CEO of First Growth Brands. “Faire La Fête has big ambitions and Chris’s abilities will help realize them.”

“I am excited and humbled to join this great team and I look forward to helping Faire La Fête become a huge player in the Sparkling Wine category. The quality and story of this brand are outstanding,” said Siconolfi.

About Faire La Fête

Faire La Fête, which is French for “to party with friends”, was first introduced in the U.S. in 2015 and today is distributed across major metro markets by Southern Glazers Wine & Spirits. Faire La Fête is France’s answer to making champagne affordable again by offering consumers the same traditional quality of $50 Champagnes at less than half the price. Faire la Fête is produced by First Growth in Limoux France, the birthplace of champagne in 1531. Sustainably hand-harvested, bottle aged, and 70% less sugar than tank-fermented Prosecco, Faire La Fête is convincing American consumers, who love champagne but couldn’t afford it for daily celebration, that they now can.