DUBLIN--(BUSINESS WIRE)--The "The 2020 Study of American Baking Habits" report has been added to ResearchAndMarkets.com's offering.
Perceptions of baking mixes have improved greatly over the past decade.
The 2020 Study of American Baking Habits examines changes in baking behaviors and product usage during the Coronavirus pandemic, a time when people are spending more of their time at home. The study provides detailed information about the use of baking mixes and choice of ingredients, such as sweeteners, flour, oils/shortening, etc. Scratch baking habits are examined as well.
- The overall objectives of the study were to explore
- Frequency of baking and baking skill level among the general population
- Scratch baking habits
- Use of packaged mixes and prepared dough
- Brands of baking mixes used
- Baking product selection and ingredient concerns
- Interest in clean label characteristics - gluten-free, organic, natural, etc.
- Types of sweeteners, oil/shortening and flour used for baking
- Baking/mixing appliance use
- Recipe sources, including social media and other online resources
- Health considerations and their impact on baking habits
- Baking enjoyment and other attitudes toward baking
A Market Segmentation Analysis is also included to identify unique groups of consumers based on their baking behaviors, attitudes and use of baking products.
Electronic Deliverables
- Summary Volume - Written analysis in PowerPoint including Key Findings, Summary, and Market Segmentation.
- Top-line Trends Volume and Excel Tabs - Trended top-line tables detailing findings from all questions, with Excel tabulation tables attached.
Add-on Option
- Respondent level data file to allow for purchaser's own analysis
Key Topics Covered:
INTRODUCTION
METHODOLOGY
KEY FINDINGS
SUMMARY OF FINDINGS
PHASE 1: GENERAL POPULATION SURVEY
- Frequency of Baking
- Incidence of Frequent Baking
- Approach To Baking And Satisfaction With Baking Knowledge
PHASE 2: SURVEY OF FREQUENT BAKERS
1. Baking Habits and Preferences
- Baking Knowledge
- Baking Occasions.
- Frequency of Eating Baked Goods/Dessert
- Types of Items Baked From Scratch
- Use of Scratch Preparation for Last 10 Baking Occasions
- Methods of Preparation Used Most Often
- Scratch vs. Mix Preparations
- Attitudes About Baking Habits
2. Information and Communication About Baking
- Where Acquired Baking Knowledge/Skills
- Recipe Sources for Baked Goods
- How Often Try New Baking Recipes
- Online/Other Informational Activities Related to Baking
- Attitudes About Baking Information
3. Baking From Scratch
- Frequency of Baking From Scratch.
- Frequency of Baking Particular Items From Scratch
- Reasons Baking From Scratch More or Less Often.
- Associations With Baking From Scratch
4. Baking From a Mix
- Frequency of Baking From a Mix
- Frequency of Baking Particular Items Using a Mix
- Reasons Baking With a Mix More or Less Often.
- Frequency of Substituting or Adding Ingredients When Using Baking Mixes
- Frequency of Substituting or Adding Ingredients When Using Baking Mixes - By Subgroups
- Type of Baking Mixes Used in Past Year
- Clean Label Characteristics of Baking Mixes Ever Purchase/Likely to Purchase
5. Brand Usage for Baking Mix Products
- Baking Mix Brands Used in Past 12 Months/Most Often.
- Factors Influencing Brand Choice.
6. Sweeteners Used in Baking.
- Sweeteners Used When Baking From Scratch
- Sweetener Brands Used in Past 12 Months
- Number
7. Other Ingredients Used in Baking
- Fats and Oils Used in Baking
- Other Ingredients Used in Baking
- Types of Flour Used in Baking.
8. Shopping for Baking Products
- Where Purchased Baking Mixes/Ingredients in Past Year
- Types of Outlets Where Shop for Baking Mixes/Other Ingredients
- Impact on Shopping for Baking Mixes/Other Ingredients During the Pandemic.
9. Ownership/Usage of Baking Appliances
- Types of Baking Appliances Own and Use
- Details of Stand Mixer Ownership/Use
- Details of Bread Machine Ownership/Use
10. Baking and Health
- Dieting Behavior
- Practices to Improve Healthfulness of Baked Goods
- Efforts to Follow Dietary Guidelines
MARKET SEGMENTATION
TECHNICAL APPENDIX
- Composition of the Sample
- Sampling Tolerances
THE QUESTIONNAIRES
For more information about this report visit https://www.researchandmarkets.com/r/yasr63
