Sustainable Outdoor Furniture Brand, Outer, Debuts Durable, Low-Maintenance Aluminum Collection
Sustainable Outdoor Furniture Brand, Outer, Debuts Durable, Low-Maintenance Aluminum Collection
Featuring a sleek, streamlined aesthetic and high-performing materials, Outer introduces a modern collection for Summer
SANTA MONICA, Calif.--(BUSINESS WIRE)--Outer, the fastest growing direct-to-consumer outdoor furniture brand, has publicly launched its latest collection, Aluminum, just in time for the summer season. Made entirely from 100% recyclable materials, this modern collection has already been met with high demand, as an initial set of 50 for pre-order sold out within 48 hours in April 2021.
As experts in the outdoor furniture space, Outer sought to create a collection that was built to last and wouldn’t end up in a landfill at the end of its lifespan. To do so, the design team selected aluminum as the focus material for this collection, as it is one of the easiest substances to recycle, is weather-resistant, and will never rust, decay, or loosen. To ensure pieces in the collection withstand the test of time and the elements, Outer finished each frame with a top-of-the-line powder coating guaranteed to last for more than 10 years, ideal for low-maintenance outdoor living.
With the release of the Aluminum Collection, Outer is also proud to announce its partnership with the non-profit, Climate Neutral, as part of the company’s 1% for the Planet membership. One percent of revenue from the Aluminum collection will support Climate Neutral’s mission to offset and reduce greenhouse gas emissions.
“As with fast fashion, ‘fast furniture’ has major environmental consequences; poorly made pieces end up in the landfill after only one season and a handful of uses,” says Terry Lin, Co-Founder and Chief Design Officer at Outer. “That’s why we begin the design process by first asking, ‘why does the world need another version of this product?’ Our Aluminum collection is low-maintenance, recyclable, and can be used daily by our customers for 10+ years. We believe in the importance of investing in long-lasting environmental change, which is why we are also contributing 1% of revenue from this collection to Climate Neutral."
Designed with superior feel and function, the Aluminum Collection takes its cues from the automotive industry, where aerodynamics and stance are of the utmost importance. Each piece features an integrated seat and back with a gently curved transition and kicked-back legs to form a sturdy stance representative of a forward movement. To achieve this look, Outer used a best-in-class welding technique called swaging, a process that uses compression to manipulate the aluminum into more nuanced shapes, giving their frames a stylish tapered leg unique to the collection.
To keep hassle and stress out of outdoor furniture, each product in the Aluminum Collection arrives fully assembled in one piece and is easy to clean with a simple wipe of the frame. The collection also features Outer’s patented OuterShell® cover that quickly rolls out and over the cushions to protect them from everyday dirt, debris, and morning dew -- ensuring a lifetime of enjoyment.
The Aluminum Collection consists of ten products and style configurations, with pieces ranging in price from $1,150 - $8,520. Customers can also choose from two cushion fabrics, Palisades Cream or Pacific Fog Gray, that are fade-proof, water-resistant, and 100% recyclable.
- Armless Chair
- Armchair
- Armless Loveseat
- Loveseat
- Sofa - 3 Seat
- L Sectional - 4 Seat
- L Sectional - 5 Seat
- Corner Sectional - 5 Seat
- U Sectional - 6 Seat
- U Sectional - 7 Seat
The release of the Aluminum Collection follows a series of product launches and new initiatives for Outer, including the release of their Forest Stewardship Council®-certified Teak Collection and a $10.5 million Series A funding round led by Sequoia Capital China. As the Outer team and their product offerings continue to expand, the company remains committed to designing eco-friendly products that encourage people to get out and enjoy life outside.
To shop the collection, please visit www.liveouter.com/aluminum. For more information, please visit liveouter.com or follow along on Instagram @liveouter.
About Outer
Outer creates durable and eco-conscious outdoor furniture designed to help people live better outside. Our pieces are crafted from the highest-quality materials in the world and are built to withstand all that nature (and life!) has to throw at them. We reimagine the outdoor living experience from the ground up; researching, prototyping, and testing until we’ve created innovative new solutions, such as our patented, built-in OuterShell® cover. And we’re redefining retail with our revolutionary Neighborhood Showrooms, where you can experience Outer products in the backyards of real Outer customers in your neighborhood. Intrigued? Learn more at liveouter.com.
Contacts
The Consultancy PR
Ashley Howie
ahowie@theconsultancypr.com
outer@theconsultancypr.com

