For World Environment Day, Stonyfield Organic Is Paying Consumers to Eat Organic Yogurt Because Organic Matters

The Brand is teaming up with The Organic Center and Organic Valley to Unveil a Toxins Calculator Designed to Help Demonstrate the Positive Environmental Impacts of Switching to Organic Dairy Products

Stonyfield Organic also announces three new sustainability commitments, including the goal of a carbon positive dairy supply chain by 2030

LONDONDERRY, N.H.--(BUSINESS WIRE)--On World Environment Day, Stonyfield Organic, the country’s leading organic yogurt maker, is announcing its collaboration with The Organic Center and Organic Valley to launch the Toxins Calculator, a free tool to discover the environmental impacts of organic dairy. The good on purpose brand is committed to healthy food, healthy people and a healthy planet. The goal of the new Toxins Calculator is to provide farmers, brands and consumers with the opportunity to see the positive impact that choosing to produce and consume organic milk has on the environment. To further their mission in making the impact of organic dairy known, Stonyfield is also launching a new program, #YogurtTradeUp, offering to reimburse consumers for eating any brand of organic yogurt on World Environment Day.

Stonyfield invites you to share an *organic yogurt selfie* on your Instagram feed on June 5, 2021, from 8 AM EST - 8 PM EST, showing how YOU choose organic yogurt to protect the environment. Use the hashtag #YogurtTradeUp in your caption and Stonyfield will send you a $5.00 Visa Prepaid Card, a free case of Stonyfield Organic yogurt, and a packet of Stonyfield Organic Sunflower Seeds! Offer available while supplies last. For details, click here.

From gallons of milk to yogurt, cheese and even U.S. school lunches – the calculator provides context of what it means to avoid chemicals and pesticides. The more that food is produced organically, the more harmful chemicals we can keep out of farms, waterways and air. The Toxins Calculator provides an easy-to-digest breakdown for people to learn more about how impactful organic dairy farming practices are on the environment, and to see the impact of their daily consumption of yogurt, cheese and milk. For example, if all 26 billion gallons of milk produced in the U.S. were organic, over 120 million pounds of harmful pesticides would be avoided each year – that’s 22 Olympic Swimming Pools full of pesticides. The site also reveals that if organic milk was served at U.S. public schools, the result would be over 286,000 pounds of chemical fertilizers avoided. That’s 1,145 bathtubs full. The reduction of this quantity of harmful pesticides and fertilizers could have a significant impact on our environment.

“It’s easy to feel like choosing a single pint of organic yogurt or a single gallon of organic milk doesn’t have a big impact, but this calculator shows that when you add up each of those pints and gallons, we’re preventing millions of pounds of chemicals from going into our food and our environment,” said Jessica Shade, Director of Science Programs at The Organic Center.

The yogurt aisle can be a little overwhelming these days: from promises of Fair Trade to organic farming, oat milk or dairy – what's the best to choose? Stonyfield knows choosing organic from the yogurt aisle makes a difference for the environment, so Stonyfield is paying consumers to eat any brand of organic yogurt from the yogurt aisle. Simply tag #YogurtTradeUp with a photo of yourself eating any cup of organic yogurt on World Environment Day (6/5), and Stonyfield will reimburse you for your cup purchase and send you a free case of Stonyfield organic yogurt cups to “trade up to” as well.

“Our commitment to healthy food, healthy people and a healthy planet is rooted in our fundamental belief in doing Good on Purpose,” notes Co-Founder and Chief Organic Optimist, Gary Hirshberg. “The positive impact of organic for consumers, animals, farmers, the environment and frankly, the world, is enormous, and we will continue to advocate for it as passionately as we have since 1983.”

Stonyfield Organic is also announcing new sustainability goals, including a commitment to 100% renewable energy supply for its Londonderry, NH manufacturing facility by 2025, 100% renewable electricity for its dairy supply chain by 2025 and a carbon positive dairy supply chain by 2030.

“At Organic Valley, care for the earth is one of our foundational pillars, and care for earth begins with avoiding toxic chemicals. We are proud to work with Stonyfield Organic and The Organic Center to help people see just how many synthetic pesticides are kept off the land through organic dairy,” said Nicole Rakobitsch, Director of Sustainability at Organic Valley. “Since 1988, Organic Valley farmers have kept over 440 million pounds of chemicals off the land, working with nature, not against it.”

About Stonyfield Organic

As the country’s leading organic yogurt maker, Stonyfield believes that taking care of organic farmers, cows, and their life's work will produce healthy food, healthy businesses, and a healthy planet. Stonyfield, a Certified B-Corp, is also making a difference by helping to protect and preserve the next generation of farmers and families through programs like its Direct Milk Supply and Wolfe’s Neck Organic Training Program as well as #PlayFree, a nationwide, multi-year initiative to help keep families free from toxic persistent pesticides in outdoor spaces across the country.

About The Organic Center

The Organic Center is a nonprofit which serves as the trusted source on the science of organic food and farming. They provide unbiased research to help people make healthier choices based on scientific findings. Their goal is to empower the public to make informed choices in their everyday lives. By providing the facts on organic, people can make healthy choices for their families and the planet.

About Organic Valley

Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Founded in 1988, the cooperative represents more than 1,700 farmers in 34 U.S. states, Canada, Australia and the United Kingdom and achieved $1.2 billion in 2020 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, egg and produce products. As a leader in pasture-based, regenerative organic farming, Organic Valley works with nature, not against it. For more information visit www.organicvalley.coop. Organic Valley is also @OrganicValley on Instagram, Facebook, LinkedIn and Twitter.