BOSTON--(BUSINESS WIRE)--Alchemista, the original premium curator of food, beverage and lifestyle brands, today introduced The Locket, an on-demand modular marketplace that offers everything from temperature-controlled chef-prepared meals to sundries, snacks and more. The Locket by Alchemista has completely reimagined modern luxury amenities, offering a contactless user experience with masterful brand merchandising and a polished aesthetic that enhances any location or building.
To support its growth and rapid demand for its modular marketplaces, Alchemista also announced it is expanding its team with executives Kevin Cameron, Bruce A. Percelay and Stephen Gregorio joining as board advisors. Cameron is regional manager at Equity Residential, one of the largest owners of residential properties in the U.S. with stake or ownership in 310 properties consisting of 80,000+ apartment units. Percelay is chairman and founder of The Mount Vernon Company, a leading real estate investment firm with 1,800 apartments, five hotels and commercial and vacation properties. Gregorio has been a CFO at numerous high-tech companies and brings extensive financial experience and counsel to Alchemista.
Cameron, Percelay and Gregorio join tech CEO, investor and entrepreneur Lou Shipley, who joined Alchemista board of directors in 2020.
The Locket by Alchemista gives its customers a hyper-customizable footprint with options for one or multiple modules. Its high-tech food lockers serve local food with unmatched convenience and safety using UV sanitation to kill 99.9% of all bacteria. Custom menus are developed weekly, with each meal made within miles of the building location and available within hours for consumption. The Locket is also available as an additional module that is packed with everything from unique finds and creations from local artisans to pet treats and spa amenities.
Originally imagined as a bespoke corporate catering company serving brands like Atlassian and TripAdvisor, Alchemista expanded its product and service offerings in 10 short months to meet changing market demands for both brands and consumers. The Locket by Alchemista is available in corporate and high-end residential settings in and around Boston, as well as Moderna’s corporate headquarters in Cambridge, Mass. Alchemista is actively rolling out The Locket marketplaces across 10 properties with plans to expand to 40 more.
“We have been laser focused on delivering exceptional experiences to an entirely new market segment, and we’re thrilled to share our evolution with the world,” said Christine Marcus, CEO of Alchemista. “Our corporate customers will also benefit from The Locket and we’re excited to serve them when they are ready to come back to the office.”
By sourcing only the finest flavors and coolest finds from up-and-coming brands, Alchemista acts as a conduit and brand partner for hot creators, makers and restaurateurs. Alchemista manages the entire process from brand curation to fulfillment and logistics, requiring little to no action on the part of its corporate and residential customers. Famed bakery Pain D'Avignon and James Beard Award-winning chefs Ken Oringer and Jamie Bissonnette are collaborators, joining a highly curated group of makers that rely on Alchemista to uphold their individual brand’s essence and trust that everything is simply handled and presented beautifully.
For more information about The Locket by Alchemista, visit shopthelocket.com.
Supporting quotes:
“Alchemista is the culmination of science, art, tech and alchemy, which is very much aligned with our artisanal approach to breadmaking at Pain D'Avignon,” said Mario Mariani, chief operating officer of Pain D'Avignon. “We trust that Alchemista will ensure the integrity of our brand while bringing them to new audiences, wherever they may be.”
“For leading-edge multifamily properties who must exceed residents’ expectations, The Locket is an innovative step ahead in today’s amenity race — a contactless, hi-tech experience that gives residents seamless access to sought-after brands, chef-crafted meals and local hand-picked goods without leaving home. Alchemista is truly leveling up the residential building game,” said Kevin Cameron, regional manager at Equity Residential.
“Alchemista is the modern-day Horn and Hardart, which was credited with pioneering the food locker movement,” said Alchemista advisor Bruce A. Percelay, chairman and founder of The Mount Vernon Company. “Alchemista offers industry-changing, high-tech solutions so real estate developers and property managers can offer a unique and desirable amenity without expensive build-outs.”
“I have an incredible amount of admiration for Christine and how she built Alchemista without raising a ton of money through the venture route. Instead, she grew the brand through hard work, smart pivots and culinary partnerships, setting Alchemista onto the path to disrupt the $220 billion foodtech market,” said Stephen Gregorio, Alchemista advisor.
About Alchemista
Alchemista is the original premium curator of food, beverage and lifestyle brands. For discerning customers who crave convenience but demand quality, Alchemista is a purveyor of all things delightful and delicious — creating a community of enthusiasts by bringing the finest food, beverages, and retail goods through its on-demand modular marketplace, The Locket.
Tastefully tailored to answer and anticipate the wants and needs of modern consumers, The Locket by Alchemista is an amenity in every sense of the word — leveraging a patent-pending platform to provide tech-enabled access to lifestyle offerings in residential buildings, offices, and destinations around the world.
