NEW YORK--(BUSINESS WIRE)--Rally, the first platform to allow retail investors to invest in collectible assets, today announced a $30 million Series B funding led by Accel, with participation from existing investors Upfront Ventures, Social Leverage and others. Additionally, Rally has secured a $50M debt facility from Upper90 Capital to allow the company to efficiently offer one-of-a-kind assets across all categories.
Rally was the first to use Reg A+ offerings to democratize investments in one-of-a-kind assets for as low as $1 per share, allowing anyone to own a piece of the some of the most rare and unique collectibles, and is the largest player in a fast-growing space with more than 300 assets either available to trade or coming soon.
Since launching with collector cars in 2017, Rally has continued to grow its investor base, with more new investors participating in offerings in Q1 2021 than in all of 2020 combined -- a 575% increase as compared to the same quarter the year prior.
With 15 categories now on Rally and more than 10 added in the last year alone, the platform has only scratched the surface of alternative assets historically limited to just the wealthy. This new funding will enable Rally to accelerate its expansion into new categories including cash-flow producing assets like intellectual property, royalties, real estate and more -- making Rally the most complete platform for investing in and trading alternative assets.
The company is also doubling down on collectibles by adding one-of-one digital assets like NFTs, as well as a new trading experience with real-time trading of all assets on Rally coming later this year. Rally’s secondary trading platform also continues to grow, with Q1 transaction volume up 450% as compared to the same period the prior year.
“Rally is a true pioneer. The company has created and scaled an entire industry, unlocking a market for retail investors to access blue-chip collectibles, regardless of socioeconomic status. We’re thrilled to support Rally as they drive towards their goal of making everything in the world a tradable asset,” said Ryan Sweeney, Partner at Accel.
To date, the company has raised over $50M in equity financing from premier venture capital firms, celebrities and angel investors. Rally will also use this new funding to fuel user acquisition and continue to build out a best-in-class team across all parts of the company, including technology, digital content creation and compliance. Lastly, as cities begin to open in full force, Rally plans to resume its in-person experiences by re-opening its NYC flagship museum and opening up to 10 additional locations and retail experiences in major US cities.
“Our mission remains unchanged. If it’s a rare asset for which people have passion, they should be able to own a piece of it and participate in its appreciation. We’re unlocking value for asset owners and providing new access to rare items for passionate fans from all walks of life. Our partnership with Accel and new capital will allow us to reach more investors, offer more assets, and expand our trading experience as we build on our lead in fractional investing,” said George Leimer, CEO of Rally.
The firm also continues to source one-of-a-kind assets in new and existing categories, unparalleled in the industry. This month, the company will be offering a $2M Broadside copy of the Declaration of Independence printed in July 1776 for $25 per share. Other upcoming offerings include a pair of game-worn sneakers gifted to Lebron James by Kobe Bryant and a Lunar Meteorite listed at $350,000.
Rally is a first-of-its-kind platform where unique, high-value assets are securitized, split into shares, and offered as equity investments to users of all income levels. The firm’s mission is to democratize alternative asset investing by providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally completed the first-ever initial offering for a vehicle in 2017. The Rally app is now easily available for iPhone, Android or Web (desktop & all mobile platforms) at https://www.rallyrd.com.
This press release shall not constitute an offer to sell, the solicitation of an offer to buy, or a solicitation of interest in any contemplated offering of, securities, nor shall there be any offer or sale of securities in any state or jurisdiction in which such offer or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
Any offering of securities will be made only by means of a duly qualified offering circular, which can be obtained by qualified investors through our platform. Information about our offerings must be read in conjunction with such offering circular in order to understand fully all of the implications and risks of the offering of securities to which it relates.
This press release contains forward-looking statements, which include, but are not limited to, statements concerning the Company and its plans and projections, whether express or implied. You should not rely upon forward-looking statements as predictions of future events. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, as more fully described in an offering circular. In light of such risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this press release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.