ThirdLove Continues to Disrupt Intimates Industry Status Quo with Launch of Everyday Woman Model Search

Brand further solidifies commitment to fostering a community of real women

(Photo: Business Wire)

SAN FRANCISCO--()--ThirdLove, the third largest e-commerce intimates apparel brand in the United States, is building on its commitment to foster inclusivity and diversity with the debut of its model search that will feature an everyday woman. The model search will consist of a selection committee in collaboration with world renowned photographer and celebrity judge, Nigel Barker, who will select the next star of ThirdLove’s upcoming Fall 2021 campaign.

Created to defy convention and push boundaries by honoring the beauty in every woman, ThirdLove invites women everywhere to enter the contest for a chance to represent the brand. To enter, applicants can simply post a forward facing photograph or video to their Instagram, Facebook or TikTok account wearing at least one ThirdLove product, and share their response to “I should be ThirdLove’s next model because...” in the caption. All entries must tag @thirdlove and include #ThirdLoveModelSearch in the caption, before also submitting their contact information via the Official Entry Form.

“With diversity and body positivity at our core, we celebrate the beauty in every body, and have always been a champion for identifying new talent,” said Ra’el Cohen, Co-Founder and CCO of ThirdLove. “We’re proud of ThirdLove models like Yumi Nu, who recently became Sports Illustrated’s first Asian curve model, and Janis Wilkins, a yoga teacher who was discovered by ThirdLove and featured in our campaign, which then propelled her into a brand new modeling career at age 62. We look forward to establishing the next success story through our community."

Once the application period closes on June 4th, Nigel Barker will be joined by Ra’el Cohen, and ThirdLove’s VP of Marketing, Rebecca Traverzo, to review all submissions. The selected winner will then be invited on an all-expense paid trip to Los Angeles for a brand photoshoot, where they will receive a complete ThirdLove wardrobe and top drawer collection, a model profile on the ThirdLove blog and social channels, as well as a mentorship Q&A session with Nigel Barker.

For more information on the ThirdLove model search, visit ThirdLove’s Help Page. For those who have not yet experienced ThirdLove, visit The Fitting Room 3D fit experience to find the best fit of curated bra and underwear options.

About ThirdLove

ThirdLove is a multi-generational women’s lifestyle brand focused on elevated essentials across bras, underwear, loungewear, and more, which are designed to support women feeling effortlessly comfortable and confident. In the Intimates space specifically, the Company is the number one digital bra brand among millennials in the U.S., according to NPD’s 2020 Intimate Apparel Awards. To date, over 18 million women have found their fit with ThirdLove's original Fit Finder® quiz and can now experience the next generation 3D interactive fit and style experience via ThirdLove’s new virtual Fitting Room. ThirdLove supports the broader community through its TL Effect program, created to encourage and support early-stage companies run by female entrepreneurs of color and through the donation of more than $40 million worth of products to women in need. To learn more, visit


Alecia Pulman, ICR


Alecia Pulman, ICR