Swimwear Brand Andie Launches Intimates Category

With its new collection Andie 24/7, Andie applies its expertise in fit and construction to make underwear and bralettes so comfortable, you can spend all day in them

NEW YORK--(BUSINESS WIRE)--Andie, the swimwear brand created for every woman, every activity and every body, today announced the company is expanding into the intimates category with a debut collection, Andie 24/7. Andie 24/7 is an inclusive intimates line designed for sizes 0-26 (XS-3XL), with timeless styles that are flattering on all skin tones and created sustainably. This launch is the beginning of a significant platform expansion into other categories for Andie.

The Andie 24/7 line features two bralettes and three underwear styles including The Tank Bralette, The Plunge Bralette, The Bikini, The Thong and The Brief. Each style is made from rayon—a sustainable, lightweight fabric derived from plant sources—and is moisture-wicking, breathable and buttery soft. Bralettes are $28 each, and undies are $12 each. Bundle pricing includes three undies for $27, two bras for $42, and two undies and a bra for $40.

With intimates, Andie spent a year researching and developing styles and fabrics that would feel like second skin with exceptional fit, turning years of customer feedback into thoughtfully designed bras and underwear. Andie carries its meticulous fit-first philosophy into Andie 24/7, utilizing fit data learnings from swimwear (1.5 million data points from hundreds of thousands of women) to inform its intimates offering. Furthermore, Andie’s team of knowledgeable Fit Experts offer 1:1 virtual appointments, similar to what customers would receive from an in-store associate to ensure the right fit, sizing support, style recommendations and try-on tips.

“Andie is closest to your skin in swim or at home—it’s the ultimate source of comfort,” said Melanie Travis, founder and CEO of Andie. “While the world is thankfully opening up again, the comfort movement is here to stay. The #1 request we’ve received from our customers outside of swimwear was for intimates. Now that we’ve established deep trust with our customers, I am incredibly proud to bring Andie into the daily routines of women around the world!”

In the U.S., intimates is a rapidly growing industry that was previously valued at $6.87 billion in 2018, and is expected to reach $11.36 billion by 2025. Studies also show that consumers will want to maintain comfort in their wardrobe post-pandemic.

The inaugural collection is meant to serve as a foundational collection with everyday, timeless classics, and upcoming styles will be more directional where Andie will experiment with different fabrics, colors, cuts and designs.

• The Tank Bralette (Black, Blush, Deep Terracotta) - Full coverage and light support that layers perfectly under a t-shirt.
• The Plunge Bralette (Black, Sand, Deep Terracotta, Powder Blue) - Classic triangle shape made with fully adjustable straps.
• The Bikini (Black, Sand, Blush, Deep Terracotta, Powder Blue) - Designed with medium bottom coverage that’s perfect for jeans.
• The Brief (Black, Blush, Deep Terracotta) - Fuller coverage and a semi-high rise that can be paired with skirts and dresses.
• The Thong (Black, Blush, Deep Terracotta, Powder Blue) - Extra stretchy elastic that can be worn high or low on the hips.

For more information, please visit www.andieswim.com/collections/intimates.

About Andie

Andie is a brand created for every woman, every activity and every body. We design well-fitting swimwear and intimates for the modern woman and for all of life’s occasions, featuring classic, stylish styles sizes 0-26 that women can wear time and time again. Starting with swimwear, Andie takes the worry out of swimsuit shopping so you can feel confident and stay authentic to who you are. Harnessing an industry-first Fit Quiz, one-to-one virtual fittings with our Fit Experts and educational fit guides, we take the vulnerability and difficulty out of buying swimwear to help you find your suit, tailored just for you. The all-new, eco-friendly Andie 24/7 collection was made with years of fit and design feedback – for underwear and bralettes so comfortable, you'll forget you're wearing anything at all. We’re a woman-founded business striving to help everyone find their perfect Andie fit. For more information, please visit www.andieswim.com.