Onset Financial Goes Pink in Support of Breast Cancer Awareness

DRAPER, Utah--(BUSINESS WIRE)--281,550 – That’s the number of women expected to develop invasive breast cancer in the U.S. in 2021 alone, as projected by the American Cancer Society. This astonishing number highlights the growing threat that women face and the need for awareness and proper screening. In an effort to show support and help spread this awareness, Onset Financial has changed the logos on its building from their trademark blue to hot pink.

The change came after breast cancer hit close-to-home for Onset, as it does for millions of families worldwide. The pink logo is meant to be a beacon of support for those carrying the burden of a cancer diagnosis. “We’re showing the world what we represent,” said CEO & Founder Justin Nielsen, “We’re coming together as a company to take on breast cancer, and demonstrating that we don’t fight in the shadows.”

In addition to the building changes, Onset Gives, the 501(c)(3) philanthropic branch of Onset Financial, will completely shift its focus to breast cancer. For the duration of 2021, the Onset team will be donating time and money to the fight against cancer. In December, Onset will hold a gala featuring comedian Brian Regan at the Grand America Hotel in honor of women diagnosed with breast cancer. At this event, attendees will be able to donate to the cause.

Onset was named the nation’s 12th largest independent equipment leasing company in 2020 by Monitor Daily Magazine.

Resources
How common is breast cancer?: Breast cancer statistics. (n.d.).
https://www.cancer.org/cancer/breast-cancer/about/how-common-is-breast-cancer.html

About Onset Financial, Inc. – Founded in 2008, Onset Financial, Inc. is an industry leader in equipment leasing and financing. Onset’s seasoned Management Team has decades of equipment leasing experience and key industry relationships that enable Onset to offer additional flexibility in lease structuring. For more information please call 801-878-0600 or visit www.onsetfinancial.com.