Trade in Your Quarantine Clutter for Its Weight in Free Coors Light

The Past 12 Months Were Anything But Chill. Swap What You’ve Accumulated for Beer

COORS LIGHT TO DONATE ANYTHING EXCHANGED TO LOCAL CHARITIES

CHICAGO--()--In the past twelve months, nearly every American has dealt with increased stress, and many have eased their pandemic anxieties by shopping for kitchen gadgets or exercise equipment. In fact, 43% of Americans have participated in “comfort buying” – shopping as a way to relieve stress and boredom – due to social isolation*. But now one year in, these objects once desired, now sit in the corner collecting dust** - completely hindering a calm, chill home. To restore relaxation, Coors Light, the beer made to chill, is taking clutter off your hands and replacing it with cases of beer so you can finally relax.

Here’s how it works:

  • GO to The Battery in Atlanta, GA or Allegiant Stadium in Paradise, NV on Saturday March 20th from 1-5pm local time. Fill your trunk with anything you’ve amassed and want to purge****
  • COORS LIGHT WILL WEIGH your unwanted stuff as you drop off the memories of being stuck at home
  • TRADE in the weight equivalent of your pandemic purchases for rebates for up to two cases of Coors Light***
  • FEEL good that your trash is someone else’s treasure. Coors will donate to local charities in each city

“People bought a whole bunch of stuff to help them chill out throughout the pandemic. We’ve all bought more bread makers, ring lights and tie-dye kits than we know what to do with. And a year later, you don’t need a bunch of stuff to chill,” says Marcelo Pascoa, Vice President of Marketing at Molson Coors. “Spring is here, the March Hoops tournament is back. Whatever chill means to you, we want people to trade in unloved purchases for Coors Light. We’ll weigh your smoothie blender or bicycle and give you its weight equivalent in cases of beer.”***

The Clutter For Coors campaign launches this week, with a new :15 TV and digital spot that connects the dots between pandemic-related clutter and one of the year’s chillest moments: the basketball finals. The spot will be airing live during the tournament, as well as online platforms like YouTube, Facebook, Instagram and Twitter. For more information, visit http://bit.ly/CLtradeinrules.

For donations of 1-10 lbs. offer valid only on ONE (1) 12-pack (max rebate of $10.00) OR for donations of 10.1-20 lbs. offer valid only on ONE (1) 30-pack (max rebate of $25.00) OR for donations of 20.1 lbs. or greater, offer valid only on TWO (2) 30-packs (max rebate of $50.00) of Coors Light® (bottles or cans). Ends 3/27/21. Valid for residents of GA & NV only. Visit http://bit.ly/CLtradeinrules for details.

About Molson Coors Beverage Company

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.

The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Imprint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.

*https://wallethub.com/blog/coronavirus-shopping-survey/73706

**https://www.nationalgeographic.com/science/article/why-coronavirus-stress-breeds-clutter-how-to-break-cycle

***Rebate. Alcohol purchase required. Must be 21+ to redeem.

****Available at Lot S1 at The Battery Atlanta, GA or Lot G at Allegiant Stadium in Paradise, NV

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
coors@abmc-us.com
212-230-1800

MOLSON COORS
Kirby Nardo
Kirby.Nardo@molsoncoors.com

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan
coors@abmc-us.com
212-230-1800

MOLSON COORS
Kirby Nardo
Kirby.Nardo@molsoncoors.com