-

KRISPY KREME® Introduces NEW Luck O’ the Doughnuts Collection to Give Fans a Taste O’ Luck this St. Patrick’s Day

All guests wearing green get one free O’riginal Glazed Doughnut March 16 & 17

original All guests wearing green get one free O’riginal Glazed Doughnut March 16 & 17 (Photo: Business Wire)

All guests wearing green get one free O’riginal Glazed Doughnut March 16 & 17 (Photo: Business Wire)

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--This St. Patrick’s Day … we’re all in luck! Krispy Kreme is bringing a taste o’ luck to guests with the introduction of its NEW Luck O’ the Doughnuts Collection and return of the fan favorite green O’riginal Glazed Doughnut.

Available beginning March 11 at participating shops across the U.S., the Luck O’ the Doughnuts Collection includes four new doughnuts designed with charms for luck:

  • Lucky Gold Coin Doughnut – An Original Glazed® doughnut dipped in white icing, decorated with a green icing swirl and sprinkled with lucky gold coins. ​
  • Lucky Sprinkles Doughnut – An Original Glazed doughnut dipped in green icing and topped with a festive shamrock sprinkle blend. ​
  • Lucky Unicorn Doughnut – An Original Glazed doughnut filled with KREME™, dipped in white icing and hand decorated to resemble a magical unicorn. ​
  • Lucky Leprechaun Doughnut – A doughnut filled with Cookies and Kreme, dipped in green icing, decorated with plaid icing stripes and topped with a Leprechaun Hat sugar piece.

On March 16 and 17, Krispy Kreme is also bringing back its beloved O’riginal Glazed Doughnut – an Original Glazed doughnut gone green, available by the dozen. Guests who visit Krispy Kreme shops wearing green (in-shop, pick-up or drive-thru) can receive one FREE O’riginal Glazed Doughnut, no purchase necessary.

“Come get a taste of our Luck O’ the Doughnuts Collection now through St. Patrick’s Day. And to top it off, on March 16th and 17th, you’ll get a free, delicious green O’riginal Glazed doughnut if you wear green!” said Krispy Kreme Chief Marketing Officer Dave Skena.

Share your taste o’ luck with Krispy Kreme’s Luck O’ the Doughnuts Collection and the O’riginal Glazed Doughnut by using #KrispyKreme and tagging @krispykreme. Learn more about Krispy Kreme’s Luck O’ the Doughnuts Collection and O’riginal Glazed Doughnut by visiting www.krispykreme.com/promos/stpatricksday.

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has nearly 1,400 retail shops in 33 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.

Contacts

Chelsea Michael
chelsea.michael@fleishman.com

Industry:

Krispy Kreme Doughnut Corporation

Release Versions
English

Contacts

Chelsea Michael
chelsea.michael@fleishman.com

More News From Krispy Kreme Doughnut Corporation

KRISPY KREME® Helping Fans Level up Monday’s Football Festivities With Limited-Edition Championship Dozen, Available Monday, Jan. 19

CHARLOTTE, N.C.--(BUSINESS WIRE)--Ready, set, hike! Krispy Kreme® is bringing the excitement of Monday’s game day to football fans with its new Championship Dozen, available exclusively on Monday, Jan. 19. Whether you’re cheering from home or gathering with family and friends for the game, Krispy Kreme's Championship Dozen lets fans show off their game-day spirit. The Championship Dozen features six football-shaped doughnuts: three dipped in orange colored icing and three in crimson colored ici...

KRISPY KREME® Introduces Cozy Winter Seasonal Collection, Kicking Off Year-Round Campaign of Limited-Time Seasonal Doughnuts

CHARLOTTE, N.C.--(BUSINESS WIRE)--Cozy meets crave in Krispy Kreme’s new Winter Seasonal Collection, kicking off a series of five limited-time seasonal lineups this year, each crafted to bring distinct flavors serving the seasonal tastes and comforts that people crave during winter, spring, summer, fall and the holidays. Available beginning Tuesday, Jan. 6 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme’s Winter Seasonal Collection features four all-new indu...

KRISPY KREME® Gives Fans Two Sweet Ways to Ring in the New Year, Dec. 30 through Jan. 1

CHARLOTTE, N.C.--(BUSINESS WIRE)--As many Americans head into the New Year resolving to spend more time together and share more moments that matter, Krispy Kreme is resolving to make those moments sweeter with more fresh doughnuts and sweet deals that are perfect for sharing! Today through New Year’s Day, Krispy Kreme is offering two deals to ring in the New Year: New Year’s Double Dozen for $20.26 – Two Original Glazed® dozens or one Original Glazed® dozen paired with either a Classic Assorted...
Back to Newsroom