Groove Wins Eight G2 2021 Best Software Awards

Groove makes eight Top 50 lists in G2’s annual ranking of the world’s best software companies

SAN FRANCISCO--()--Groove, the leading sales engagement platform for enterprises using Salesforce®, today announced that it has earned awards in eight categories of the G2 Best Software Awards 2021. In addition to being listed as a Top 50 software provider for two consecutive years, Groove was also recently recognized as the top-rated sales engagement platform in G2’s Winter 2021 Grid® Reports.

G2’s Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. After evaluating more than 4 million data points across more than 100,000 software products, G2 ranked Groove in the top 50 of all software companies for the following eight categories:

  • Best Products for Sales (#12 out of 50)
  • Best Products for Marketers (#19 out of 50)
  • Highest Satisfaction (#10 out of 100)
  • Top 50 Products for Enterprise (#23 out of 50)
  • Top 50 Products for Mid-Market (#37 out of 50)
  • Fastest Growing Products (#24 out of 100)
  • Top 100 Software (#49 out of 100)
  • Top 100 Global Vendors (#38 out of 100)

G2 created their annual best of software lists based on data from more than one million authentic, verified customer reviews. These reviews were written and published between January 1, 2020 - December 31, 2020.

Enterprise-Grade Sales Engagement for Aligned Revenue Teams

In addition to being a Top 50 Product for Enterprise, Groove has maintained its status as the only sales engagement platform to be ranked a Top 50 Product for both Sales and Marketing. This honor is a testament to Groove’s ability to meet the needs of aligned revenue teams.

The vast majority of Groove’s customers have multiple teams using the platform, including Account Executives, Account Management, Marketing, and other customer-facing teams. Groove’s high cross-functional adoption rates are due to the flexibility and ease-of-use of the platform. Because Groove is native to Salesforce, it can be tailored to align with the specific needs of each team, while reducing administrative overhead by as much as 90%.

G2 Best Software List Award Criteria

Winners were determined based on reviews left at between Jan. 1, 2020 and Dec. 31, 2020. All scores are calculated using G2’s algorithms, including for Satisfaction and Market Presence, explained in detail here. Further information on methodology is available upon request.

About G2

G2, the world’s leading business solution review platform, leverages 1M+ user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than four million people visit G2’s site to gain unique insights.

About Groove

Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration. Built for the needs of full-cycle sellers, Groove automates non-sales activities so that pre- and post-sales reps can spend more time building relationships and generating revenue. On average, Groove gives revenue teams 20% of their time back to focus on higher-value activities. Groove’s Salesforce-native architecture can be customized to align with industry-specific workflows while ensuring more accurate reporting and forecasting, lower compliance risk, and streamlined administration.

Over 50,000 sales representatives use Groove at some of the world’s largest and fastest-growing companies, including Google, Uber, and Capital One. Groove has earned the highest customer satisfaction rating on G2 in the sales engagement category for over two years in a row.

Groove was named one of Inc. Magazine’s Best Workplaces 2020 and is one of the 2020 Inc. 5000 fastest-growing privately held companies in the U.S. Groove also ranks #16 on the San Francisco Business Times' "fastest-growing private companies in the Bay Area in 2020" and #191 on the Deloitte 2020 Technology Fast 500 list. Founded in 2014, Groove is headquartered in San Francisco with offices in San Diego and Seattle. To learn more, visit


Jason Klein
Director of Communications

Release Summary

Groove earned awards in eight categories of the G2 Best Software Awards 2021 for its Salesforce-native sales engagement platform.

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Jason Klein
Director of Communications