Modus Announces the Appointment of David Kriss as Head of Customer Experience

Modus leadership puts excellence in customer and buyer experience at the core of its mission.

“I was seeking a company that had the technology, team, and leadership to make customer experience a core part of their mission. Modus is certainly that company.” (Photo: Business Wire)

MINNEAPOLIS--()--Modus announces the appointment of David Kriss as the Head of Customer Experience and the newest member of Modus' senior leadership team. Kriss leads the Solutions Engineering, Solution Implementation and Customer Success teams.

"We’re excited to have Dave join Modus. As we accelerate to our next level of growth, Dave deepens our commitment to the customer being the focal point of everything we do," said Orrin Broberg, CEO, and co-founder of Modus.

"As I learned more about Modus’ core values and our customers’ use cases, I quickly recognized that Dave is a perfect fit. Dave’s experience is balanced between his breadth of operational experience in sales technology and depth of building success programs for enterprise sales and marketing organizations. Dave brings continuity and operational excellence to Modus that complements our commercial engine resulting in inspired, successful customers," said Jeremy Schultz, President and COO of Modus.

The Modus mission is the relentless pursuit of meaningful engagements between sellers and buyers. The digital solution it provides ensures sellers have the knowledge, competency, and rich multimedia to engage confidently with a customer, as well as the empirical data that provides proof of deal quality and advancement. Personalizing that technical capability with each unique customer situation is the proven Modus success formula whether you are a direct or indirect seller. Expanding this ability is a key strategy for Modus' continued growth.

Kriss brings over 20 years of experience in value-based customer engagement and has a unique ability to orchestrate sales, marketing, and operations organizations to mutual and measured success. Prior to his role at Modus, Dave held leadership positions at Seismic, SAVO, and Verizon as well operating his own sales enablement advisory practice.

"In today's world, it's hard to ignore the forceable changes digital transformation is having on the commercial engine of every enterprise. Enterprise buyers must have a meaningful, value-based experience when they are looking to solve a business problem with technology," said Kriss. "As my entire career has been in service of connecting customer need with technology solution, I was seeking a company that had the technology, team, and leadership to make customer experience a core part of their mission. Modus is certainly that company and I can't be more excited about being a part of their growth going forward."

To learn more about how Modus is helping organizations rethink channel sales enablement, visit

About Modus:

Modus helps direct and indirect sellers transform buyer engagement at all stages of the buying journey to get sales done—on any device, whether online or offline. The Modus Sales Hub is intuitive, mobile, and powered by AI to provide predictable, instant access to the most impactful content, simplify the creation of interactive content, accelerate sales readiness with microlearning, and automate lead capture and follow-up workstreams. With clear visibility into content and trade show performance, and seller capability, Modus contributes to the success of world-class brands, including Caterpillar, AT&T, Toro, Stanley Black & Decker, Optum, and Phillips. More than 120,000 sales, channel, and marketing professionals rely on Modus to get sales done. Find out why at


Ardath Albee, VP of Marketing, Modus

Release Summary

Modus, an enablement solutions provider, appoints David Kriss as Head of Customer Experience to keep customers at the core of its mission.

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Ardath Albee, VP of Marketing, Modus