AUGUSTA, Ga.--(BUSINESS WIRE)--While health and safety concerns remain top-of-mind, many Americans are entering 2021 with a renewed sense of optimism in light of the anticipated vaccine distribution throughout the country. Some travel brands, such as Aggressor Adventures®, are experiencing increased interest and bookings for travel in the new year. To understand more about the nuances of consumer interest in travel, Aggressor Adventures launches its Consumer Travel Index, the first in a series of national surveys to track consumers’ interest in traveling now that vaccines are being distributed, as well as key motivations for getting vaccinated.
Key findings from the survey include:
- More than one in three consumers is more comfortable vacationing now that a vaccine is being distributed.
- One in four consumers plans to return to 2019 vacationing levels in 2021.
- One in five consumers plans to travel more often in 2021.
- Consumers rank visiting with friends and family, along with travel over work and dining out as the biggest motivators for getting a COVID-19 vaccine.
“For the past several months we have seen an increase in booking new trips from our customers. At some level, we believe the distribution of vaccines is releasing the pent-up demand for travel that we witnessed in late 2020. Our current 26-week outlook is up 25 percent compared to May 2020,” says Wayne Brown, CEO of Aggressor Adventures. “For those of us in the travel industry, the results of the survey show a much anticipated positive shift in sentiment towards travel. We are optimistic for the year ahead.”
For each question of Aggressor’s travel survey, the company polls Gen X and Baby Boomers with household income of $75,000+ across the country. Respondents receive the questions via text message or directly through the 1Q mobile app. This was the first survey conducted by the brand in 2021 and is a part of a new Aggressor Adventures Consumer Travel Index which will track consumer sentiments on a bi-monthly basis throughout the year.
“To stay current with evolving expectations, attitudes and behaviors about travel, we will issue our Consumer Travel Index bi-monthly throughout the year,” shares Brown. “We look forward to providing our industry peers with data and insights that can help to shape their forecasting and customer offerings for 2021.”
Reinforcing the Positive Travel Sentiment
According to a recent poll from Destination Analysts, more Americans see traveling in the next three months as a reality. This week, 48.9 percent of Americans say they will take at least one leisure trip in the next 12 weeks, up from 37.5 percent. Americans’ openness to travel inspiration reached a pandemic-period peak, measuring 6.0 on a scale of 0-10. Additionally, more Americans consider themselves in a travel ready state-of-mind, up to 58.6 percent, the highest it has been in the pandemic. Lastly, Excitement levels about travel in 2021 grew to 6.1.
“The proactive measures many travel companies have taken during the shelter in place period are paying off as destinations have opened and continue to open,” says Brown. “This increased demand for travel puts the industry in a prime position to regain its strength and have a fantastic year.”
About Aggressor Adventures
Since 1984, Aggressor Adventures® has offered travelers liveaboard scuba and snorkeling charters, luxury river cruises and exotic wildlife safaris. Worldwide locations the company explores include Bahamas, Belize, Cayman Islands, Cocos Island, Costa Rica, Cuba, Djibouti, Dominican Republic, Egypt, Galapagos, Hawaii, Indonesia, Maldives, Mexico, Oman, Palau, Red Sea, Roatan, Sri Lanka, Sudan, Thailand, and Turks and Caicos. For more information, visit www.aggressor.com or call (800) 348-2628 or (706) 993-2531.