MUMBAI, India--(BUSINESS WIRE)--Eros Now, South Asia's leading streaming entertainment service owned by Eros STX Global Corporation (NYSE: ESGC), announced a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the tournament and the second held in Abu Dhabi. Eros Now is also the official team sponsor of Team Abu Dhabi. As part of the multi-year deal, Eros Now will LIVE stream the popular cricket tournament in significant international markets, such as Australia, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and Canada.
India's online video market, according to a recent report by Media Partners Asia, is expected to reach $4 billion by 2025, and sports viewership will be instrumental to this growth. Cricket fans, worldwide, have been exploring the best of tournaments on streaming platforms and are willing to pay for premium content. The addition of the Abu Dhabi T10 live-stream to Eros Now should drive incremental platform usage and boost the brand's growth among global cricket fans.
2020 Abu Dhabi T10, which was delayed by COVID-19, will take place from January 28 to February 6, 2021, and will satiate the growing demand for “cricketainment” internationally. As Team Abu Dhabi's title sponsor, Eros Now aims to create a deeper connection with its subscribers in the Middle East and these 12 significant international markets that widely follow Indian content and cricket by live-streaming the entire cricket tournament that features some of the best international players.
Commenting on the development, Ali Hussein, CEO, Eros Now said, "The content available on streaming platforms is evolving with the continuous change in audiences' demand for preferred content. Live cricket streaming is another avenue for Eros Now to deliver the best of content to sports lovers in international markets. Thus, the Abu Dhabi T10 is the perfect association for us to enter into the sports live streaming category and take a step further to drive growth momentum."
Matthew Boucher, CEO, Abu Dhabi Cricket added, “Global multiplatform viewership in priority tourism source markets is a key driver behind our 5-year 2019-2023 agreement to be the host destination of the Abu Dhabi T10. In this digital age, we are thrilled to offer cricket fans the best of the sport - and the best of Abu Dhabi - through Eros Now, which has a massive audience base globally.”
Eros Now subscribers residing in any of the listed 12 international countries (Australia, Sri Lanka, Bangladesh, Afghanistan, Nepal, Bhutan, Maldives, Malaysia, Hong Kong, Indonesia, USA and Canada) can access all the LIVE games and highlights of Abu Dhabi T10 at no additional charge.
About Eros STX Global Corporation:
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces and distributes films, digital content & music across multiple formats such as theatrical, television and OTT digital media streaming to consumers around the world. Eros International Plc changed its name to Eros STX Global Corporation pursuant to the July 2020 merger with STX Entertainment, merging two international media and entertainment groups. The combination of one of the largest Indian OTT players and premier studio with one of Hollywood’s fastest-growing independent media companies has created an entertainment powerhouse with a presence in over 150 countries. ErosSTX delivers star-driven premium feature film and episodic content across a multitude of platforms at the intersection of the world's most dynamic and fastest-growing global markets, including US, India, Middle East, Asia and China. The company also owns the rapidly growing OTT platform Eros Now which has rights to over 12,000 films across Hindi and regional languages and had 211.5 million registered users and 36.2 million paying subscribers as of September 30, 2020. For further information, please visit ErosSTX.com.
About Eros Now:
Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews, and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi. To see, watch now: www.erosnow.com.
About Abu Dhabi T10:
Abu Dhabi T10 is the world’s only ten-over cricket tournament officially sanctioned by the International Cricket Council (ICC) and licensed by the Emirates Cricket Board (ECB). It is the first ever internationally approved ten-over format competition. The fourth edition of the tournament and the second held in Abu Dhabi, the 2020 Abu Dhabi T10 Tournament will run from January 28 through February 6, 2021. Abu Dhabi T10 is a UAE product that has grown into a globally accepted cricket format.
Matches have a 10-over-a-side format and duration of 45 minutes a side totalling 90 minutes of play. The tournament is played over ten days, with a round robin followed by semi-finals and the final. The Abu Dhabi T10 tournament is a short, high energy format loved by global audiences and international cricket stars alike.