ASG LegalTech Launches “Paradigm” - a New Parent Company Brand with Four Industry Leading Legal Software Products Under One Roof

NEW YORK--()--Today, ASG LegalTech, a suite of legal technology products backed by Alpine Investors, announces the launch of Paradigm - a new parent company brand representing a suite of four industry-leading legal software products built for law firms of all shapes and sizes. The Paradigm suite includes PracticePanther, Bill4Time, MerusCase, and Headnote, each of which will remain standalone products and brands. The ASG LegalTech brand will be sun set and replaced by Paradigm.

“It’s an exciting day for us at Paradigm. When we acquired our first legal software business, Bill4Time, in late 2017, we never imagined the growth that would unfold over the following years. Since then, we have gone from one time and billing point solution to a platform of four world-class legal practice management and payments solutions. With the launch of Paradigm today, we have a brand that represents how we have operated for the past few years and how we will operate moving forward - as one fast paced, ambitious, and unified team committed to shifting the paradigm of legal technology,” said Soumya Nettimi, CEO of Paradigm.

The Paradigm suite includes:

  • Bill4Time: founded in 2006 and acquired in 2017, Bill4Time is a time tracking and billing software that pioneered the first SaaS native solution in the legal technology industry.
  • PracticePanther: founded in 2012 and acquired in 2018, PracticePanther is a practice management solution that took the same cloud-based model and exploded it by creating a modern and differentiated practice management system.
  • MerusCase: founded in 2008 and acquired in 2019, MerusCase is a practice management solution focused on the needs of lawyers in specific practice areas, including workers compensation, employment, and personal injury.
  • Headnote: founded in 2016 and acquired in 2020, Headnote is an online payments platform providing ePayments and AR management for law firms.

“Paradigm represents positive transformation. From introducing Bill4Time as the industry's first SaaS native solution in 2006 to our recent launch of PantherPayments, our software solutions have pushed the boundaries of the legal technology industry,” says Colin Li, Chief Growth Officer of Paradigm. “Our team is fired up to continue this legacy and drive innovation to serve our customers. The new Paradigm brand helps us articulate this ethos. We want our customers to see the Paradigm brand as a badge of honor. As many of our customers come to us from running their firms via paper or Excel, our products have quite literally transformed how they run their practices - for the better.”

Customers can expect current products, workflows and sub brands to remain the same for PracticePanther, Bill4Time, MerusCase and Headnote. Paradigm will represent the parent company and vision for the collective suite of products going forward.

About Paradigm

Paradigm, formerly ASG LegalTech, offers a suite of legal software solutions to help lawyers manage, automate and grow their firms. With four world-class legal practice management and payments solutions — PracticePanther, Bill4Time, MerusCase, and Headnote — managed under one roof, Paradigm empowers lawyers across the spectrum of practice area, geography, and business need. At Paradigm, we are fast-paced, ambitious and unified by a common vision to build the best legal technology products in the world.

About ASG

ASG, backed by Alpine Investors, is a unique and fast-growing software business that buys, builds, and operates market-leading vertical SaaS companies. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future.

About Alpine Investors

Alpine Investors is a people-driven private equity firm that is committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in middle-market companies in the software and services industries. Its PeopleFirst strategy includes a CEO-in-Residence program where Alpine partners with CEOs first and places them into companies as part of the transaction. This provides a distinct solution for situations where additional or new management is desired post-transaction. For more information, visit


Megan Land

Release Summary

ASG LegalTech, a suite of legal technology products backed by Alpine Investors, announces the launch of Paradigm - a new parent company brand.


Megan Land