PeaTos® Secures More Celebrity Investors in its Ongoing Epic Snack Smackdown Against Cheetos® and Funyuns®

World Champion Fortnite Gamer Bugha (Kyle Giersdorf) and UFC Heavyweight Title Contender Frances Ngannou join PeaTos in its “David vs. Goliath” battle against “junk food” chip giant Frito Lay

LOS ANGELES--(BUSINESS WIRE)--PeaTos®, the rapidly growing breakout pea-based “junk food style” snack chip brand, announced today that more celebrity investors have joined its mission. Both Kyle Giersdorf, aka “Bugha,” the 17-year-old Fortnite World Champion, and Francis Ngannou, #1 UFC Heavyweight Title Contender, are now cohorts in the PeaTos® mission to revolutionize America’s favorite chips by augmenting the traditional corn filler with nutrient dense peas and cleaning up the ingredients with more natural seasonings and flavors. A mission which pits this “David” directly against industry “Goliath” Frito Lay, which currently monopolizes the category.

Giersdorf, who just walked away with $3 million at the Fortnite World Cup, and Ngannou, who recently racked up an impressive four wins in a row, will be the newest celebrity personalities to join ranks with the PeaTos brand. Both celebrate the revolutionary snack and appreciate the brand’s “underdog” status and its quest to help America have a fun snacking experience while removing the “junk” from its favorite “junk food” chips.

“PeaTos offers the best of both worlds, something that, up until now has simply eluded snackers. Now you don’t have to choose between fun and tasty ‘junk food’ chips or boring and bland better-for-you snacks!” exclaimed Nick Desai, founder and CEO of PeaTos. “And, with Bugha and Francis in our corner, we can spread the word to new audiences and a whole new community of fans.”

Bugha: A Fortnite Force to be reckoned with

As Bugha, the Pennsylvania-raised Giersdorf emerged from obscurity to become one of the most prominent Fortnite streamers in the world. “I can relate with the PeaTos brand story,” Giersdorf said. “There's a lot of competition between different snack brands similar to all the competition playing Fortnite. It’s intense, it’s non-stop, and you can never underestimate the underdog.” Indeed, few would have suspected Giersdorf’s meteoric rise to fame prior to his winning the championship. To Giersdorf, “PeaTos are also the perfect snack during a challenge.”

Francis Ngannou: A talented mixed martial artist

Ngannou, a Cameroonian-French professional mixed martial artist, is currently the #1 Heavweight Contender in the UFC. His star is on the rise, and early next year, Ngannou is taking his second shot at the UFC Heavyweight title. He is notorious for being the hardest recorded puncher in UFC history, with knockout victories over some of the most celebrated names in his division, including Alistair Overeem, Cain Velasquez, Junior Dos Santos and Andrei Arlovski.

“PeaTos is my kind of snack,” said Ngannou. “They don’t back down from a fight, and neither do I. We’re in this to win it, together.”

The battle for the Ultimate “CHIP” is fierce

“PeaTos have the potential to be the new heavyweight champion in snack chips.” Ngannou said, but it isn’t an easy fight. As an emerging brand, PeaTos doesn’t have the same reach or resources as the category giant Frito Lay or its parent company PepsiCo. PeaTos is counting on the support of cohorts like Ngannou, and Giersdorf to raise awareness and bring in new fans. The brand has garnered immense praise and loyalty from kids, parents, athletes, snackers and the press because the brand offers a delicious and more nutrient packed alternative to the traditional and perennial favorite “chips”.

PeaTos has seen explosive and unprecedented growth since launch. Since conception two years ago, they are now available in over 4700 retail stores nationwide and are one of the hottest in-demand snacks. The brand is featured in retailers such as Kroger, Vons, Pavilions, Alberstons, Safeway, Sam’s Club, Costco and Sprouts. PeaTos are also experiencing massive growth online at peatos.com and amazon.com. They are also experiencing growth in the foodservice sector and have become a go-to snack for large corporate clients, and in the quick service restaurant sector with customers like Juice-It-Up.

About PeaTos®

Rapidly growing revolutionary snack brand PeaTos is advancing its mission to create a new class of snack chips that offer all the taste and crunch of America’s top selling "junk food" like Cheetos® and Funyuns® but by augmenting the old-school base of corn with peas and removing