LOS ANGELES--(BUSINESS WIRE)--Linktree today announced they’ve joined forces with the online fundraising platform GoFundMe to help users take action and give back to causes they care about. Aptly named The Giving Tree, the initiative aims to connect Linktree’s global user base of over nine million with GoFundMe’s top causes of 2020, making activism and giving more accessible in the lead up to the holiday period.
Linktree, the trusted tech platform that connects audiences to a user’s entire online ecosystem, has seen an evolution in the power of the tool to connect and motivate online communities to local and national issues. The Giving Tree launch follows a growing synergy between the two companies, with the causes centered around providing housing and meals to underprivileged families throughout the holiday season.
GoFundMe has seen an increase in donations to those in need from Linktree accounts, with users motivated to contribute to causes around the world. There have been over 4.4 million visits to the anti-racism action banner enabled on Linktree accounts since June, which drove a 460% increase in Linktree users visiting GoFundMe to donate and raise awareness for racial equality initiatives. Linktree users and visitors raised nearly US$200,000 on GoFundMe for causes around the world in June 2020 alone. Action and awareness on the two platforms continued to grow throughout the COVID-19 pandemic.
Alex Zaccaria, Co-Founder and CEO of Linktree, said, “Since we started in 2016 the Linktree audience is continually evolving and adapting to connect creators, businesses, artists, musicians, media platforms – and increasingly, by game-changing organizations and activists who use their account to cut through the noise, direct people to the facts and spark action.
“Whether it’s been with the goals of raising funds for the Black Lives Matter Movement, awareness and education around the 2020 presidential election, or supporting industries impacted by the global pandemic, it’s clear that online audiences are engaging in donations or causes online like never before. The Giving Tree is the next natural step in connecting our global user base to the issues and organizations shaping public discourse today.”
Kelly Galvin, Global Head of Strategic Partnerships & Philanthropy at GoFundMe, said, “This year community has been at the heart of fundraising efforts on GoFundMe. People around the world have come together to inspire hope and change lives through giving. The response we have seen to justice & equality causes and COVID-19 related relief has been like no other time in GoFundMe’s ten-year history. GoFundMe and Linktree have a mutual commitment to bringing together people who want to help others in times of need and providing an easy way to do so. Launching the Giving Tree will connect our communities and help spread more generosity this holiday season.” Linktree users can activate The Giving Tree banner on their Linktree account from today. For more on The Giving Tree, please visit https://www.gofundme.com/c/cause/basic-necessities.
Founded by Alex Zaccaria, Anthony Zaccaria and Nick Humphreys in 2016, Linktree is a tool for connecting your followers to your entire online ecosystem — not just one feed. It points your followers in the direction of your choosing, like your other social profiles, an eCommerce store, or content you want to share — anywhere else on the internet, the choice is yours.
Linktree allows you to share more, sell more, curate more and grow more. It’s become the front door to the online world of more than 9 million users worldwide. Linktree holds 88% market share in the category it created. Global from day one, more than 90% of users are outside of Australia, and more than 45% of profile traffic comes from outside of Instagram.
Headquartered in Melbourne, Australia, Linktree’s accelerated growth has cemented it as one of Australia’s fastest-growing startups.
Founded in 2010, GoFundMe is a fundraising platform that connects people, causes, and nonprofits seeking support with those able to help. GoFundMe provides an efficient and safe platform to raise money for both immediate and long term needs, while making an impact on a global scale. GoFundMe is changing the way the world asks for and gives support. Find us on Twitter, Facebook and Instagram.