Buddha Brands™ Cleans Up the Keto Aisle with New Plant-Based Hungry Buddha® Keto Bars

Lifestyle Food and Beverage Innovator Launches in the U.S. with Plant-Based, Low-Sugar, Clean Keto Protein Bars Powered by Real Ingredients

MONTREAL--(BUSINESS WIRE)--Buddha Brands™, maker of better-for-you, plant-based food and beverages, today announced the expansion of Hungry Buddha® Keto Bars into the U.S. market in an effort to clean up the keto aisle. In 2012, the founders set out to disrupt the market by building a brand that reflected their conscious effort to live better, eat better and do better. The new protein bars embody just that, and are KETO DONE CLEAN™ , available in four decadently delicious flavors: Chocolate Chip, Coconut Cocoa, Espresso Brownie, and Triple Chocolate.

More than 57% percent of Americans are reducing their sugar intake* and 52% are eating more plant-based foods†. “My co-founders and I were always on the look-out for better-for-you options and we found the majority of keto products just weren’t that healthy; it was impossible to find keto bars made without animal ingredients, artificial sweeteners, sugar alcohols and palm oil,” said Chris Magnone, CEO and co-founder at Buddha Brands™. “With the launch of Hungry Buddha® Keto Bars, we’re thrilled to be giving people better and cleaner options with a bar that’s low in sugar, plant-based and made with clean ingredients that taste great. The low-sugar and plant-based movements aren’t just fads; they’re healthy lifestyle choices that are here to stay. Hungry Buddha® Keto Bars make it easy to snack better, so our hope is to inspire even more people to be conscious about the foods they’re putting in their bodies.”

Hungry Buddha® Keto Bars contain only 1-2g of sugar, 9-10g of plant-protein and 4g net carbs per bar. The new line is Certified Keto, Vegan and Non-GMO Project Verified, gluten-free and peanut-free. They are the first keto bars on the market made without the use of palm oils, sugar alcohols, dairy or soy. Buddha Brands® set out to create a bar that was KETO DONE CLEAN™ using only clean and natural ingredients: MCT oil and sunflower seed butter as a source of healthy fats, pea protein for a source of plant-based fuel, and monk fruit for a touch of natural sweetness. With environmental sustainability in mind, a portion of every sale supports 1% for the Planet organizations with a measurable impact.

Hungry Buddha® Keto Bars can be purchased on Amazon and Thrive Market, and, thanks to overwhelming consumer and retailer excitement, are already in more than 1,500 natural independent retailers and grocery stores nationwide including Sprouts, Wegmans, Meijer, H-E-B, Coborn’s, and Giant Foods.

“While 2020 has been a difficult year for everyone, including the bar category, we’re extremely grateful for the opportunities and support we’ve received so far, and we’re looking forward to what’s to come,” said Magnone. “We’re also incredibly excited to announce that Hungry Buddha® Keto Bars will soon be on shelves at select Costco and Whole Foods regions in early 2021.”

The bars are distributed via UNFI, KeHE and Imperial. Available in single bars 1.4 oz (40g) and multi-packs (12 x 1.4 oz.) with an SRP of $2.49 per bar.

To learn more about Buddha Brands™ and new Hungry Buddha® Keto Bars, visit www.buddhabrands.com, or follow Buddha Brands® on Instagram (@BuddhaBrandsCo), Facebook (@BuddhaBrandsCo) and Twitter (@BuddhaBrandsCo).

About Buddha Brands™

Buddha Brands™ makes better-for-you, plant-based snacks and beverages you can feel good about eating. The founders set out to build a brand that reflected their conscious efforts to live better, eat better and do better. Buddha Brands™ promises to empower its community to live well with positive choices that nourish the mind, body and spirit, from creating products with low sugar, plant-based and clean ingredients, to partnerships with like-minded natural lifestyle brands and environmental charities. Every product sold is plant-based, Non-GMO Project Verified, and supports 1% for the Planet. To learn more about Buddha Brands™, visit www.buddhabrands.com, or follow Buddha Brands® on Instagram (@BuddhaBrandsCo), Facebook (@BuddhaBrandsCo) and Twitter (@BuddhaBrandsCo).

* According to the International Food Information Council (IFIC)

†According to a study from DuPont Nutrition & Health