Slice to Surpass $2B Milestone by 2021, Doubling Cumulative Sales in Just One Year

CEO Ilir Sela Announced the Ambitious Sales Milestone Along with New Efforts to ‘Keep Local Thriving’ at Goldman Sachs Annual Private Innovative Company Conference

NEW YORK--()--Yesterday evening at the Goldman Sachs Private Innovative Company Conference, Ilir Sela, CEO and founder of Slice — the innovative tech platform powering America’s local pizzerias — announced that the more than 14,000 independent pizzerias in its network are set to surpass the $2 billion sales milestone by the end of next year. Earlier this year, Slice announced that it had surpassed $1 billion in cumulative sales since its founding in 2010. Over the course of the next year alone, Slice will double its lifetime transactions, signalling the rapid growth of the company.

Sela also mapped the road ahead for Slice and its partner shops at yesterday’s conference, sharing the investments the company has made to help local shops achieve this sales milestone, including increasing the number of shops in the Slice Accelerate program from 100 to 1,000 by the end of 2021.

“In just one year, Slice will double its lifetime sales,” said Slice Founder and CEO Ilir Sela at the Goldman Sachs Private Innovative Company Conference. “This further proves that our first-party provider model is working. Slice’s mission is to keep local thriving, and we are here to help our partner shops grow faster and be more profitable. When they win, we win.”

At the conference, Sela announced Slice’s latest investments, including:

  • An app redesign, making it easier for consumers to find and order from their favorite shops. Through this app refresh, Slice is rewarding restaurant loyalty, putting food first in all imagery, and making it easier to use as well as more secure for consumers.
  • Significantly increasing the number of selected shops to participate in the Slice Accelerate program, from 100 to 1,000 by the end of 2021. The program launched in September to help digitally transform neighborhood pizzerias, setting them up during the pandemic and beyond to compete against big pizza franchises and the predatory practices of third party apps.
  • Doubling Slice’s analytics team so the Slice team can learn from the cumulative data coming in from the 14,000 shops in its network and share that information back with them to help each shop make business-first decisions.
  • Doubling Slice’s engineering team to continually enhance and improve its platform’s offerings
  • Its first television and streaming ad buy, highlighting shops in the network and shining a light on local and small business owners
  • Slice Delivery, an add-on service for the few pizzerias in the Slice network who do not have in-house delivery, a must-have during a pandemic. Since it launched in May, 1,500 shops have signed up for this service.

Slice’s underlying mission — keep local thriving — is at the core of all its offerings. These announcements add to a number of initiatives Slice has launched to help small businesses since the start of the pandemic. In March, Slice moved quickly to launch Pizza vs. Pandemic with Slice Out Hunger, an initiative that continues to feed front line care workers while providing sizable orders to independent pizzerias, now in all 50 states.

About Slice

Slice transforms independent pizzerias with the specialized technology, marketing, data insights, and shared services they need, all at a low fixed cost per order, to serve today’s digital-minded customers. Enabling these small businesses to thrive against major corporate chains, Slice makes it easy for customers to order from their go-to shops and discover their next favorite. Serial tech entrepreneur Ilir Sela started Slice to solve the digital challenges of his family’s New York City pizzerias. Today, the company partners with over 14,000 pizzerias across 3,000 cities in all 50 states forming the nation’s largest marketplace for authentic pizza.

For more information on Slice’s product and company, visit, and follow Slice on LinkedIn, Instagram, and Twitter.


Joanna Rosholm



Joanna Rosholm