The HydraFacial Company Announces Key Leadership Additions Adding Further Strength to Its Highly Talented Executive Team and Board of Directors

Liyuan Woo Joins as Chief Financial Officer 
Michelle Kerrick Appointed to Board of Directors, Audit Committee Chair

LONG BEACH, Calif.--(BUSINESS WIRE)--The HydraFacial Company announced today the appointments of Liyuan Woo as Executive Vice President, Chief Financial Officer, effective September 21, 2020, and Michelle Kerrick to the Company’s Board of Directors, effective October 15, 2020. Ms. Kerrick will be the chairwoman of the Company’s Audit Committee.

Ms. Woo is a strategic and operational financial expert, who has provided leadership and direction to both public and private companies. She has more than 23 years of experience building and creating infrastructure to enable aggressive global scaling, while promoting profitability. In this role, Ms. Woo will oversee all financial aspects of the Company, accelerating HydraFacial’s mission to revolutionize skin health for aesthetic professionals and their clients.

“Liyuan has already proven to be an invaluable asset to our leadership team, since joining the Company. We are excited to have attracted Liyuan to this role and believe her experience in financial and operational scaling will be instrumental as we execute HydraFacial’s strategy to advance breakthrough innovations in skin treatments,” said Clint Carnell, Chief Executive Officer. “Her proven track record of driving financial and operational success for a number of companies further increases our confidence in our trajectory ahead.”

Prior to The HydraFacial Company, Ms. Woo was the COO & CFO of The VOID, a highly rated VR brand introducing consumers to fully immersive, location-based, hyper-reality experiences that merge virtual and physical environments. Throughout her career, Ms. Woo provided leadership to both growth oriented and turnaround situations and had experiences in global brands such as SharkNinja, Gymboree, bebe and Deloitte.

“The opportunities for The HydraFacial Company are tremendous, with a significant runway for growth,” said Liyuan Woo. “As a category creator that pioneered skin health innovation, The HydraFacial brand also serves as a powerful platform promoting wellness and connecting consumers with service providers around the globe, which I’m proud to be a part of. I look forward to partnering with Clint and the leadership team to execute on the Company’s strategic goals and drive profitable growth as we scale our business.”

With more than 35 years of diverse management and leadership experience, Ms. Kerrick will join the Company’s Board of Directors and its Audit Committee. She has been a trusted advisor to Fortune 500 and other company executives and corporate boards, including Mattel, Teledyne, Snap and Sofi Stadium. Ms. Kerrick has a strong background in corporate governance and is qualified to serve as a financial expert.

“Michelle’s extensive experience in the board room working with Audit Committees and Boards of global companies on a range of complex issues, is an instrumental addition to our world-class team of leaders, as we continue to keep up with demand for our aesthetic technologies and products,” said Steve Fanning, Chairman of the Board.

Ms. Kerrick recently served as the West Region and Los Angeles practice Managing Partner for Deloitte, one of the world's largest professional services organizations. As one of three regional leaders in the U.S., she helped drive national strategy, client and business growth and strategic positioning across the region, which includes 13 offices in eight states, and over 9,000 people.

Ms. Kerrick also had deep experience in governance roles within Deloitte. She served on Deloitte's Board Council and Strategic Investment Committee in which she oversaw various acquisitions and investments. Ms. Kerrick also served two terms on Deloitte's Nominating Committee, which is responsible for CEO and board director selection.

As a community leader, Ms. Kerrick has held a number of senior governance roles in prominent professional and community organizations. She served as the 2018 Board Chair of the Los Angeles Chamber of Commerce; board member of Los Angeles Sports and Entertainment Commission; and on the Bid Committees that secured the 2022 Super Bowl and the 2028 Olympic Summer Games for Los Angeles. Ms. Kerrick received her B.S. degree in accountancy from Northern Arizona University.

“I am honored to be joining The HydraFacial Company’s Board of Directors – it is an exceptional team,” said Michelle Kerrick. “The immense success of this company to date, and the potential for future growth, are both exciting and inspiring. I look forward to working with everyone to continue to build and drive the business forward.”

Following this announcement, the Board will include six members, each of whom possesses significant professional experience, particularly in the healthcare and technology sectors both domestically and internationally.

About The HydraFacial Company

The HydraFacial Company has a 23-year long history of revolutionizing skin health for aesthetic professionals and their clients. As a category creator, the company pioneered skin health innovation with their patented hydradermabrasion technology. Now, HydraFacial^® and Perk™ products are popular in over 87 countries. Based in Southern California, The HydraFacial Company now serves more than 15,000 units in operation globally and millions of treatments are performed each year. For more information, visit the brand on LinkedIn, Facebook, Instagram, or at HydraFacial.com.