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Tim Hortons® U.S. Is Giving Away Its New Dark Roast Coffee for the End of Daylight Savings Time…But Only While It’s Dark

Tim Hortons® U.S. Guests can “Get it While It’s Dark” and receive a free Dark Roast coffee via the Tim Hortons app during select hours in November

original TIM HORTONS® U.S. IS GIVING AWAY ITS NEW DARK ROAST COFFEE FOR THE END OF DAYLIGHT SAVINGS TIME…BUT ONLY WHILE IT’S DARK (Photo: Business Wire)

TIM HORTONS® U.S. IS GIVING AWAY ITS NEW DARK ROAST COFFEE FOR THE END OF DAYLIGHT SAVINGS TIME…BUT ONLY WHILE IT’S DARK (Photo: Business Wire)

NEW YORK--(BUSINESS WIRE)--This weekend, Daylight Savings Time is ending, which means our days will get shorter and nights will get longer. To combat the fall-back blues, many Americans will be reaching for an extra cup of coffee. With longer nighttime hours ahead, Tim Hortons® U.S. is making it easier for guests to transition to less daylight by encouraging them to get it while it’s dark – Tim Hortons® Dark Roast coffee that is. From November 1st – November 8th, Tims Rewards members who place a digital order (online or app) or scan their card between 6pm and 7am EST will receive 1 free any size dark roast coffee.

Get It While It’s Dark highlights the launch of Tim Hortons® new and improved Dark Roast coffee blend, which is stronger, richer, bolder and smoother than ever before. Tim Hortons® new Dark Roast coffee is made with 100% premium Arabica beans and boasts a bold start and smooth finish.

“Our new Dark Roast coffee is made with 100% premium Arabica beans that are roasted for longer than any dark roast Tim Hortons has ever made, resulting in a new and improved taste,” said Yosef Hojchman, Head of Marketing for Tim Hortons U.S. “Our guests asked for a stronger, richer flavor and we are excited for them to enjoy the new full-bodied Dark Roast.”

From November 1st - November 8th, Tims Rewards members who place a digital order (online or app) or scan their card between 6pm and 7am EST will receive 1 free any size dark roast coffee. One per guest, per day, no substitutions. Only at participating Tim Hortons locations. Tax may apply. Rewards offers and requirements are subject to change. See Tims Rewards Terms and Conditions for more details. Void where prohibited. Not valid on third-party delivery orders.

For more information and availability, visit http://www.timhortons.com/US or follow Tim Hortons on Twitter or Instagram at @TimHortonsUS and Facebook at www.facebook.com/TimHortons.

About TIM HORTONS®

Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.

Contacts

For further information:
Alison Brod Marketing + Communications
Adrianna Lauricella
tims@abmc-us.com

Industry:

Tim Hortons

Release Versions
English

Contacts

For further information:
Alison Brod Marketing + Communications
Adrianna Lauricella
tims@abmc-us.com

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