BrightTALK Gathers Top Marketers for Annual Priorities and Predictions Summit

Focus Is on Future of B2B Marketing in Volatile Environment

SAN FRANCISCO--(BUSINESS WIRE)--BrightTALK, the virtual events platform that brings professionals and businesses together to learn and grow, announced today its annual Priorities and Predictions Summit. The anticipated event gathers the best minds of the industry to participate in an informative, actionable and lively exchange on core topics. This year’s Summit, “The Future of B2B Marketing: Predictions, Priorities and Planning,” will take place on October 14.

Participants can register for this free event using this link.

With the year 2020 chock full of disruption and unexpected challenges, BrightTALK has positioned this virtual event to help marketers effectively plan for 2021, get inspired and, most importantly, hit their goals.

It is strategically timed during Q4 when marketing teams are planning their strategy for the year ahead. Marketing professionals looking to engage and convert their target audience in the coming year will hear from distinguished thought leaders and peers and participate in discussions about some of the most critical industry topics and challenges.

The virtual summit is BrightTALK’s largest event of the year, with an expected audience of 3,000+ marketers.

This high production-value global event features 30 different speakers and 17 time zone-friendly sessions. Highlights include a keynote conversation, panel discussions, and opportunities for connection and networking, plus fun “recharge” sessions like a yoga and meditation class, an artist Q&A and a special culinary event for BrightTALK customers.

During the Keynote Session: The Future of B2B Marketing, Dr. Dave Chaffey, co-founder and content director of Smart Insights, and Paul Heald, CEO of BrightTALK, will discuss strategies and best practices to compete in an ever-changing digital environment.

Sales and Marketing Showdown: What’s keeping you up at night? promises to be the most entertaining session of the event. Along with two members of BrightTALK’s marketing team, David Pitta, BrightTALK’s CMO, will go head-to-head against Ryan Ashburn, BrightTALK’s CRO, and two sales team members in a high-energy “Alignment Feud” game show complete with quirky and fun penalties. The friendly rivalry between marketing and sales teams will have an educational component, as the competing teams highlight practical tips for building alignment in 2021.

Additional sessions include:

• B2B Earthquakes: Building Strategy and Plans to Bend, Not Break
• B2B Events in 2021: Meeting Tomorrow’s Challenges
• Going All In: Resource management priorities
• What’s the Next Normal for B2B Marketing?
• Using Intent Data to Predict the Future
• Survive or Thrive: Where Will B2B Event Marketing Go From Here?

“While we came up with the idea for this event many years ago, our mission remains constant – to engage our marketing audience and foster growth, learning and inspiration,” said David Pitta, BrightTALK CMO. “Even though the marketing landscape has changed drastically over the years, webinars and virtual events are more important than ever before. By continuing to provide high-level, informative and engaging content, BrightTALK aims to help marketers adapt to these changes.”

Click here for more information about The Future of B2B Marketing: Predictions, Priorities and Planning.

About BrightTALK

BrightTALK brings professionals and businesses together to learn and grow. More than 10 million professionals engage with 125,000+ free talks and 1,000 online summits to discover new technologies, learn from trusted experts, and enhance their careers. Thousands of businesses use BrightTALK's AI-powered content and demand marketing platform to grow revenue. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, SafeBreach, JP Morgan, BNY Mellon, Scality, Cisco and Amazon Web Services.