NASHVILLE, Tenn.--(BUSINESS WIRE)--SlickText, a proven leader in text marketing, today announces the appointment of Brian Wilson as chief revenue officer and Meg Scales as chief marketing officer. Scales brings a unique combination of marketing and tech sales savvy to SlickText along with extensive experience leading industry recognized SaaS marketing teams. Scales will lead SlickText’s efforts to further enhance its positioning within the SMS industry. Wilson brings two decades of commercial experience focused on solving business problems through the application of transformative technology. At SlickText he will oversee the intersection of marketing, operations, sales, customer success and overall company development.
“Meg and Brian fill vital roles on our leadership team, both bringing substantial experience across the tech, sales and marketing space and expansive skill sets for addressing customer and company needs alike,” said Matt Baglia, CEO of SlickText. “As SlickText further builds out its enterprise capabilities in 2021, their insights and perspectives will be essential to our continued development as the market leader. SlickText customers and partners will greatly benefit from their leadership in helping to sustain our accelerated growth profile.”
Before joining SlickText, Wilson was the vice president of sales for NextGen Healthcare, a provider of ambulatory-focused technology solutions. He joined NextGen Healthcare upon its purchase of Entrada, Inc., a mobile technology company, where he served as chief revenue officer. The duration of Wilson’s two decades of progressive sales experience was spent at Upland Software, Innotas, Fujitsu and Seagate Technology, among others.
Scales joins SlickText from Sight Machine, a manufacturing productivity platform, where she was the vice president of marketing. Prior to Sight Machine, Meg spent over four years at ServiceMax, as the director of revenue marketing during its acquisition by General Electric. Scales’ experience with marketing enterprise technology originated with roles at Infor, Qumulo and industry leading, Workday.
“SlickText is an example of a beautiful, but rare entrepreneurial success story. One that started with a founding vision focused on building great software that people love to use,” said Wilson. “SlickText boasts three components I look for in a tech company: a feature rich software platform loaded with service options for customers to utilize, a unique and compelling market opportunity, and the ability to bring together talented, hardworking people to help our customers thrive.”
Scales’ and Wilson’s appointments follow the opening of SlickText’s second headquarters in Nashville, Tennessee. For more information on SlickText and its robust feature set, please visit slicktext.com.
SlickText is a leading marketing and communication platform. Since 2012, SlickText has been on a mission to build software that connects humans directly with the brands they love. Today, over 10,000 total customers across North America, including ESPN, American Cancer Society and FedEx, use SlickText’s award-winning software and support to access behavior and influence decisions using permission-based marketing automation. SlickText has been named a 2020 High Performer by G2 Crowd, and is a former Technology Innovator of the Year. The company has dual headquarters in Jamestown, NY and Nashville, TN. To learn more about SlickText, visit slicktext.com.