DUBLIN--(BUSINESS WIRE)--The "2020 Study of the U.S Multifocal Contact Lens Market" report has been added to ResearchAndMarkets.com's offering.
Interest in contact lenses for multifocal correction has been increasing among adults 40 and older who require multifocal vision correction. The 2020 Study of the Multifocal Contact Lens Market, 4th in a series of surveys, is designed to investigate the experiences of adults ages 40+ who are current, former or prospective wearers of multifocal contact lenses. The overall objectives were to explore the following topics among:
General Population
- Habits and preferences of vision correct adults
Current and Former wearers of multifocal contact lenses
- Choice of multifocal contact lenses
- Brand awareness and use
- Decision process
- Usage habits and problems experienced
- Professional advice and fittings
- Satisfaction overall and with attributes of multifocal contacts; Key Driver analysis of satisfaction conducted
- Future plans for type and brand of multifocal contact lenses
- Vision correction needs and history
Prospective wearers of multifocal contact lenses
- Reasons for interest
- Professional advice
- Knowledge of brands, costs, features
- Contact lens and purchase outlet preferences
- Vision correction needs and history
Electronic Deliverables
- Summary Volume - Written analysis in PowerPoint including Key Findings, Summary, and Market Segmentation.
- Top-line Trends Volume and Excel Tabs - Trended top-line tables detailing findings from all questions, with Excel tabulation tables attached.
Methodology
Phase I - Source: 2020 Study of the U.S. Consumer Contact Lens Market: Online interviews among a national sample of 703 adults ages 40+. The sample included a sub-sample of 512 vision corrected adults (wear eyeglasses and/or contacts to correct or improve their vision). Interviews were conducted from September 12 - November 13, 2019.
Phase II: Online interviews were conducted among a national sample of adults ages 40+ who currently wear multifocal contact lenses, wore them in the past two years but no longer do or express interest in wearing them in the future. All interviewing was done from February 26 - March 16, 2020. A total of 156 interviews were conducted with current wearers; 158 interviews with former wearers; and 310 interviews with prospective wearers.
For more information about this report visit https://www.researchandmarkets.com/r/1grdck
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