Andres Hernández Named dunnhumby’s New Head of Colombia

Hernández brings his expertise at Google helping brand advertisers achieve greater ROI on media spend, shopper insights, and media strategy

BOGOTA, Colombia--(BUSINESS WIRE)--dunnhumby, the global leader in customer data science, announced today the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby.

“We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia,” said Jury. “With Andres’ depth of experience at Google helping CPGs measure the impact of media on their business goals, he is the ideal leader to help both our retail and CPG customers make sure they are utilizing all the tools and data available to gain data-driven customer insights they can use across their businesses.”

Before joining dunnhumby, Andres spent the last seven years with Google where he was responsible for growing the large enterprise accounts across sectors including CPG, financial and technology. He also worked with some of the largest advertisers in Colombia and his team, and was responsible for supporting their digital transformation.

“I am really excited to be the new Head of Colombia for dunnhumby,” said Hernández. “This is a great opportunity to work with a talented team that has already made great strides with integrating CPGs and retailers in order to realize the best benefits and results for both sides. And, I am excited to be able to work closely with some of the most impressive brands in the region, including our partners Exito and Copservir (Drogas la Rebaja).”

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Exito.